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Financial plan: a guide to keeping your business healthy.

17 October 2023 - Educa.Pro editorial team
Financial plan: a guide to keeping your business healthy.

A company’s finance and accounts are essential to ensuring its success, and for this reason, Professionals in this sector are in such high demand. It doesn’t matter whether the business idea is brilliant, or whether there is hardly any competition in the market; if you don’t have a well-defined, structured business financial plan with clear objectives, everything else will be to no avail.

If you agree too, carry on reading this post, where we explain what this plan involves and the steps to draw it up.

From a business perspective, what is the difference between accountancy and finance?

Although there is a fine line between accounting and finance, and in almost all companies they are carried out within the same department, to fully understand what a financial plan is, we need to understand the difference between the two.

Whilst accounting focuses on the recording and presentation of a company’s financial information, ensuring compliance with legal and reporting requirements, finance centres on the management of financial resources, the decision-makingstrategic decisions and planning to maximise the company’s profitability and future value. It could be said that accounting focuses on the past, whilst finance focuses on the organisation’s present and future.

What does a company’s financial plan consist of?

Now that you know how to distinguish between accounting and corporate finance, let’s define what a company’s financial plan is: it involves drawing up a document that sets out the organisation’s financial strategy, including projections for revenue, expenditure, investments and sources of funding. This plan is drawn up with the aim of setting financial targets, assessing the feasibility projects and provide guidance on short- and long-term financial management. It also includes tools such as budgets, projected financial statements and risk analysis to support key financial decision-making.

Basic financial aspects that every financial plan should include

Any business financial plan must take into account certain key variables that are crucial to achieving the objectives set; therefore, in your financial strategy, you must not forget to include the following factors:

  • Executive summary: a brief description of the company’s financial objectives and targets.
  • Analysis of the current situation: a review of the company’s current financial position, including historical financial statements.
  • Financial projections: detailed forecasts of future revenue, expenditure, investments and cash flows, often covering a period of several years.
  • Budget: a detailed breakdown of income and expenditure for a specific period, usually a year.
  • Sources of funding: an indication of how the company plans to finance its operations and projects.
  • Sensitivity analysis and scenarios: an assessment of how different economic variables may affect financial projections.
  • Key performance indicators (KPIs): metrics to be used to assess financial performance, such as profit margin, ROI and liquidity, amongst others.
  • Investment plan: details of the planned investments, including the cost and expected return.
  • Risk management: identifying and developing strategies to manage the financial risks the company may face.
  • Financial policies: a description of the policies governing the company’s financial management, such as credit or investment policies.
  • Implementation timetable: a detailed action plan setting out how the financial strategies will be implemented.
  • Assessment and monitoring: how financial performance will be measured and assessed over time, and what adjustments will be made if necessary.

Right then: let’s take a look at how to draw up a financial plan, step by step

Now that you understand and are familiar with the key indicators, it’s time to organise them to create the sample financial plan set out below, which you can also use to draw up your own. Take a close look!

Setting financial objectives and targets

Clearly identify the financial objectives you wish to achieve through the plan, such as revenue growth, profitability, business expansion, etc.

Analysis of the company’s current economic situation

Assess the company’s current financial position. This involves reviewing past financial statements, identifying assets and liabilities, and understanding the current cash position.

Financial projections for the business

Draw up financial forecasts for a future period. This involves estimating expected income, expenditure, investments and cash flows. Consider different scenarios, such as an optimistic one and a conservative one.

Annual budget

Draw up a detailed annual budget setting out your projected income and expenditure for the coming year. Make sure it is realistic and achievable.

Sources of funding for various business projects

Set out how you will finance your operations and projects. This may include equity, loans and investors, amongst other sources.

Economic sensitivity analysis

Assess how different economic variables (such as changes in costs, market demand, etc.) might affect your financial projections.

Key financial performance indicators

Set KPIs to measure financial performance, such as profit margin, ROI and inventory turnover, amongst others.

Investment plans in which the company will be involved

Set out the investments required to achieve your objectives, including the cost and potential returns.

Financial Risk Management

Identify financial risks and establish strategies to mitigate or address them.

Corporate financial policy

It establishes policies to guide financial management, such as credit, debt collection and investment policies, etc.

Timetable for the implementation of the financial plan

Draw up a detailed action plan setting out how you will implement the financial strategies over time.

Assessment and monitoring of financial performance

Establish metrics to measure financial performance over time and schedule regular reviews of the plan to make adjustments where necessary.

Presentation and communication of the financial plan to the board of directors

Communicate the plan to all stakeholders and secure the commitment of senior management and the relevant teams.

Implementation and monitoring of the financial plan

Implement the plan and monitor it regularly to ensure that the objectives are being met and to make adjustments where necessary.

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