The demand for proficient Business English skills has never been higher, as globalisation continues to reshape the corporate landscape. The Advanced Business English course is designed to equip you with the necessary language skills to excel in high-stakes negotiations, run effective meetings and deliver persuasive presentations. With a focus on real-world application, you will master the art of crafting compelling emails and letters that capture attention and drive action. This course is ideal for ambitious professionals keen to enhance their communication skills and gain a competitive edge in today’s dynamic business environment. By enrolling, you will unlock your potential to lead projects and conferences with confidence and clarity, ensuring your ideas strike a chord with international audiences. Seize this opportunity to boost your career prospects and become a key player in the business world.
Advanced Business English
Introduction
Objectives
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To improve negotiation skills to achieve positive results.
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To master business meetings communication techniques.
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To develop effective project and conference management skills.
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To craft persuasive business presentations confidently.
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To improve writing skills for professional emails and letters.
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To improve listening skills in business situations.
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To strengthen cross-cultural communication in business contexts.
Table of Contents
UNIT 1. HOW TO NEGOTIATE EFFECTIVELY
The importance of non-verbal communication
The stages of an effective negotiation
Negotiation outcomes
Diplomatic language: how to adapt your speech
Expressing agreement and disagreement
UNIT 2. MEETINGS AND BUSINESS ENCOUNTERS
Calling a meeting
Taking part in meetings
Allocation of roles in a meeting
Suggestions for a cracking agenda
UNIT 3. PROJECT AND CONFERENCE MANAGEMENT
Steps for planning a project
Getting the most out of teleconferences
UNIT 4. PRESENTATIONS IN BUSINESS
Kicking off a presentation
Dealing with questions
Visual elements: graphs and statistics
UNIT 5. EMAILS AND LETTERS
Parts of an email or letter
Formal and informal emails and letters
Frequently asked questions in emails and letters
Other types of messages
Your questions answered
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