In a world where data is the new oil, Introduction to Big Data Marketing offers you the chance to immerse yourself in the fascinating world of Big Data and its application in marketing. With the growing demand for professionals trained in the analysis and management of large volumes of information, this course will enable you to acquire the essential skills to excel in a booming sector. You will learn to process data in strategic decisions, to optimise the digital advertising and personalise the customer experience, enabling you to make informed decisions. This online course will give you the flexibility to learn at your own pace, equipping you with the tools that will make you a valuable asset in any organisation.
Cross-cutting
Big Data
6 am
Introduction to Big Data Marketing
Big Data
6 am
Introduction
Objectives
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Understanding what it is Big Data and its importance in today’s business world.
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Identify the value of the storage y data extraction for decision-making.
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To recognise the role of the Open Data and the public information in marketing.
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Using Big Data to improve strategies from digital marketing customised.
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To analyse how Big Data optimise the digital advertising.
Table of Contents
TEACHING UNIT 1. BIG DATA
1. Characteristics of Big Data
2. Data collection
3. Data analysis
4. Data visualisation
TEACHING UNIT 2. MARKETING AND BIG DATA
1. The role of big data in the decision-making process
2. Operational decision-making
3. Strategic marketing and Big Data
4. What does the digital marketing plan involve?
5. Personalising the customer experience
6. Optimising digital advertising using Big Data
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