Having a strategy for Digital Marketing is essential for any online business as it helps to improve its visibility, increase visitor numbers and generate more sales. Digital marketing is therefore essential for any organisation. With Digital Marketing Basics You will gain a comprehensive overview of the most important concepts in marketing and this will enable you to delve into the development of shares specific areas such as social media management, tools for customer management, blogging or search engine optimisation. You’ll be able to familiarise yourself with key concepts that will help you better understand how a marketing department works and how its activities can contribute to the business success.
Cross-cutting
Digital Skills
55 mins
An Introduction to Digital Marketing
Digital Skills
55 mins
Introduction
Objectives
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To know the the importance of marketing within a company.
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To study the key indicators in a marketing plan.
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Learn how to manage social media and create high-quality content.
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Draw up a effective customer management using specific tools.
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To drive a brand reputation crisis.
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Positioning a brand and learn a keyword strategy.
Table of Contents
VIDEO LESSON 1. MARKETING PLANNING
VIDEO LESSON 2. FROM TRADITIONAL MARKETING TO DIGITAL MARKETING
VIDEO LESSON 3. DESIGNING A MARKETING PLAN: KEY STAGES
VIDEO LESSON 4. REFERRAL MARKETING
VIDEO LESSON 5. BUSINESS COMMUNICATION IN MARKETING
VIDEO LESSON 6. STRATEGIES FOR SUCCESS WITH CONTENT MARKETING
VIDEO LESSON 7. TYPES OF SOCIAL MEDIA
VIDEO LESSON 8. THE ROLE OF THE COMMUNITY MANAGER: HOW SHOULD YOU RESPOND TO NEGATIVE COMMENTS OR A REPUTATION CRISIS?
VIDEO LESSON 9. WHAT IS A SOCIAL MEDIA PLAN AND WHY IS IT IMPORTANT TO CREATE ONE?
VIDEO LESSON 10. QUALITY CONTENT ON SOCIAL MEDIA
VIDEO LESSON 11. STORYTELLING FOR YOUR MARKETING STRATEGY
VIDEO LESSON 12. USING A BLOG IN MARKETING
VIDEO LESSON 13. KPIs IN MARKETING
VIDEO LESSON 14. SEO FOR YOUR E-COMMERCE BUSINESS
VIDEO LESSON 15. STAGES OF GROWTH MARKETING AND BEST PRACTICES
VIDEO LESSON 16. CUSTOMER RELATIONSHIP MANAGEMENT AND RELATIONSHIP MARKETING
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