At present, the innovation and technology are key factors in the success and survival of businesses in an increasingly competitive and constantly changing environment. Creativity and Technological Innovation provides participants with a solid grounding in the tools and methodologies needed to promote the creativity, implement innovations technological and to adapt digitalisation. The course covers both the strategic and operational aspects of innovation, providing students with the required skills to lead projects in digital transformation and generate disruptive ideas. Our programme stands out for its comprehensive approach, covering everything from innovation management to the latest trends in technology.
Cross-cutting
Digital Skills
8 pm
Creativity and Technological Innovation
Digital Skills
8 pm
Introduction
Objectives
- Understanding the role of innovation in the knowledge society and its relationship with business competitiveness.
- To learn about the tools and measures support measures available to encourage innovation within organisations.
- Analyse the the impact of digitalisation within the value chain and explore the opportunities it offers.
- To develop skills for management and leadership digital transformation projects.
Table of Contents
TEACHING UNIT 1. INNOVATION AS A DISTINGUISHING FEATURE
- Innovation, people and the knowledge society
- Business Competitiveness
- R&D&I
- Support measures for innovation
TEACHING UNIT 2. DIGITALISATION AND INNOVATION AS DRIVERS OF CHANGE
- Industry 4.0 and the digital transformation of the value chain
- Organisational adaptation through talent and innovation
- Management and models of innovation
- Process innovation through ICTs
- Stages of a digital transformation project
- Networks and cybersecurity
- Big Data, Business Analytics, Artificial Intelligence and Machine Learning
- Virtual Reality and Augmented Reality
- Blockchain
TEACHING UNIT 3. INNOVATION AS A NECESSITY IN BUSINESSES
- Generating disruptive ideas
- The ingredients of creativity
- Discover the type of creativity that defines you
- Take your creative skills to the very highest level
TEACHING UNIT 4. CREATIVITY AND INNOVATION CENTRED ON PEOPLE
- An Introduction to Creativity
- Barriers to creativity
- The benefits of creativity
- Stages of creativity
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