The course Analytics and Measurement in the Online Environment It offers you a unique opportunity to enter a booming field where the demand for qualified professionals is constantly growing. The ability to measure and analyse data in the online environment is crucial to the success of any digital strategy. In this course, you will discover the importance of online measurement and become familiar with the key KPIs needed to evaluate campaigns email marketing, content, social media and inbound marketing. You’ll learn how to calculate ROI and create custom URLs to optimise your strategies. You’ll also master essential tools such as Google Analytics, Sistrix, HubSpot and Mailchimp. Finally, you’ll develop the skills to create professional reports using Data Studio, enabling you to present data clearly and effectively. This online course equips you with the skills you need to excel in the competitive world of digital marketing.
Analytics and measurement in the online environment
Digital Skills
30 hours
Introduction
Objectives
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Understanding the importance of the measurement in the online environment.
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Identify and apply specific KPIs for different digital strategies.
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Mastering tools from measurement and data analysis.
Table of Contents
TEACHING UNIT 1. THE IMPORTANCE OF ASSESSMENT IN THE ONLINE ENVIRONMENT
1. The importance of measurement in the online environment
TEACHING UNIT 2. KPIs
1. Key KPIs in the online environment
2. KPIs for an email campaign
3. Content strategy KPIs
4. Social Media KPIs
5. Campaign KPIs based on inbound marketing methodologies
6. Google AdWords campaign KPIs
TEACHING UNIT 3. ROI IN DIGITAL MARKETING
1. ROI in digital marketing
TEACHING UNIT 4. HOW TO CREATE CUSTOMISED URLS?
1. How do you create custom URLs?
TEACHING UNIT 5. MEASUREMENT
1. Measurement via Google Analytics
2. Measurement via Sistrix
3. Measurement via HubSpot
4. Measurement in Google Ads
5. Measurement via Mailchimp
6. Social media analytics
TEACHING UNIT 6. LEARNING TO CREATE REPORTS USING DATA STUDIO
1. Learning to create reports with Data Studio