This Course on Attracting Customers Through Email Marketing, Using Mailchimp specialises in commenting on the participation and boost conversions. Mailchimp is a platform for direct mail marketing A widely used email marketing platform that provides tools and features to create and manage email campaigns efficiently. It is important that your emails are relevant and of high quality, and that you maintain a relationship of trust with your subscribers by respecting their preferences and privacy rights.
Corporate
Corporate
30 hours
Attracting Customers Through Email Marketing: Using Mailchimp
Corporate
30 hours
Introduction
Objectives
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Planning a campaign properly Email marketing with Mailchimp.
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Learning how to provide valuable information to the leads over time to keep them engaged and help them develop until they are ready to make a purchase.
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Finding out how to encourage customers to leave comments y positive reviews, which can enhance the brand’s reputation.
Table of Contents
TEACHING UNIT 1. EMAIL MARKETING
- What is email marketing?
- Why use email marketing as part of our online strategy?
- Success factors in email marketing
- Define the objectives to be achieved through email marketing
- Analysise what the competition is doing / measure, measure, measure
TEACHING UNIT 2. MAILCHIMP
- Advantages of Mailchimp over PHPList
- Mailchimp Overview
- Lists in Mailchimp
- Campaigns in Mailchimp
LEARNING UNIT 3. YOUR FIRST LIST IN MAILCHIMP
- How to create a mailing list in Mailchimp
- How to customise a list in Mailchimp
- Mandatory fields for subscribing to a mailing list
TEACHING UNIT 4. THE SUBSCRIPTION FORM
- Insert the subscription form
- Encourage people to subscribe
- Key places where the subscription form should be placed
TEACHING UNIT 5. DESIGNING NEWSLETTERS
- Mailchimp templates
- Premium Templates from Themeforest
- Key factors in staff selection
- Uploading external templates to Mailchimp
- Editing templates in Mailchimp
TEACHING UNIT 6. CREATING YOUR FIRST CAMPAIGN
- How to create a campaign in Mailchimp
- The difference between a campaign and a mailing list
- How to preview the newsletter before sending it
- How to choose a title for your newsletter
- How to choose the name of the newsletter sender
- Other important points to bear in mind
TEACHING UNIT 7. MONITORING THE CAMPAIGN
- The importance of measurement
- The open rate
- Calculating the CTR
- What to do with rebounds
- Are there any casualties? Why?.
TEACHING UNIT 8. LEARNING FROM MISTAKES
- How to find out what people like and dislike about our newsletter
- Optimise the mailing list
- Is this the right template?
- Gathering feedback from users
- Improving performance
TEACHING UNIT 9. CASE STUDY
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