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Corporate

Business Innovation

Business Administration and Management 30 hours

Introduction

At present, the global business sector It is evolving towards a situation where markets are constantly changing, which means that companies in every sector need to maintain a innovation which will enable them to maintain the competitiveness of the sector to which they belong.

With training in Business Innovation, you will gain an in-depth understanding of the principles governing the correct how innovation works in the development of any business, exploring in depth its market update, the products and services and in the processes specific to its activities.

Through this training, you will develop the skills and competences necessary to improve your professional performance and achieve both your professional and personal goals.

Objectives

  • Understanding the concept of business innovation, the competitiveness y support measures.

  • Develop the the impact of innovation on markets, via the globalisation, creativity and new ideas opportunities.

  • Understanding the the operation of the various phases and cycles, and the launch of products and services onto the market in the innovation process.

  • To explore the innovation in business processes, its management and implementation systems.

Table of Contents

TEACHING UNIT 1. INNOVATION AS A DISTINGUISHING FEATURE

  1. Innovation, people and the knowledge society
  2. Business Competitiveness
  3. R&D&I
  4. Support measures for innovation

TEACHING UNIT 2. HOW DOES INNOVATION AFFECT MARKETS?

  1. Globalisation and Innovation
  2. How can we create new markets?
  3. Could a new market be a new opportunity?

TEACHING UNIT 3. PRODUCT/SERVICE INNOVATION FOR BUSINESS SURVIVAL

  1. Stages and life cycles arising from business innovation
  2. What is the process for entering the market?
  3. Development methodologies

TEACHING UNIT 4. PROCESS INNOVATION: BREAKING WITH THE STATUS QUO TO DRIVE CHANGE

  1. The innovation process
  2. What models can we apply to the innovation process?
  3. Innovation management
  4. Innovation system
  5. Reinventing the business through process innovation
  6. Process Innovation through ICT
  7. E-commerce: innovating in distribution channels

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