In today’s digital landscape, the impact of blogs is undeniable, as WordPress the preferred choice. Demand for professionals skilled in creating and managing blogs has grown exponentially. This course on Professional WordPress blog creation and management It addresses the need to go beyond basic skills, offering a comprehensive and advanced approach to stand out in a crowded online environment. The course offers a modular structure covering everything from theme customisation to the implementation of security measures, ensuring comprehensive and practical training. Students will not only learn how to create a blog, are preparing to excel in the competitive world of Professional blogging with WordPress.
Corporate
Corporate
200 hours
Creating and managing a blog with WordPress Professional
Corporate
200 hours
Introduction
Objectives
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Master the creation and advanced configuration of blogs with WordPress.
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Explore and customise themes to achieve a unique identity.
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Monetising blogs through advertising, affiliate schemes and our own products.
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Create engaging multimedia content and of high quality.
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Strengthen web security to protect the the integrity of the blog.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO WORDPRESS
1. What is WordPress and what is it used for?
2. The difference between WordPress.com and WordPress.org
3. Why is WordPress a good choice for setting up a blog?
4. What do I need to start using WordPress?
TEACHING UNIT 2. INSTALLING WORDPRESS
1. Prerequisites for installing WordPress
2. How to install WordPress step by step
3. Initial WordPress setup
4. Getting started with the WordPress dashboard
TEACHING UNIT 3. HOW TO CHOOSE A THEME FOR WORDPRESS
1. What is a WordPress theme?
2. Types of WordPress themes
3. How to find and download WordPress themes
4. How to install and activate a WordPress theme
5. Basic customisation of a WordPress theme
TEACHING UNIT 4. WORDPRESS PLUGINS
1. What are WordPress plugins and what are they used for?
2. How to find and download WordPress plugins
3. How to install and activate a WordPress plugin
4. Essential plugins for a WordPress blog
5. How to configure the most important plugins
TEACHING UNIT 5. CREATING CONTENT IN WORDPRESS
1. Types of content in WordPress
2. How to create and publish a post on WordPress
3. How to create and publish a page on WordPress
4. Using categories and tags in WordPress
5. How to insert images and other multimedia files into WordPress
TEACHING UNIT 6. MANAGING COMMENTS AND REPLIES
1. Configuring comments in WordPress
2. Moderating and approving comments on WordPress
3. How to respond to and manage comments
4. Plugins to improve comment management in WordPress
TEACHING UNIT 7. SEO FOR WORDPRESS
1. What is SEO and why is it important for a blog?
2. Optimising the URL structure in WordPress
3. SEO plugins for WordPress
4. Using keywords and tags in WordPress
5. How to optimise content and images for SEO in WordPress
TEACHING UNIT 8. SECURITY IN WORDPRESS
1. Common WordPress vulnerabilities
2. How to keep WordPress up to date and secure
3. WordPress security plugins
4. Backups and data recovery in WordPress
TEACHING UNIT 9. MONETISING A BLOG WITH WORDPRESS
1. Ways to monetise a WordPress blog
2. Advertising on WordPress: Google AdSense and other advertisers
3. Affiliate marketing on WordPress
4. Selling products and services on WordPress
5. Donations and crowdfunding on WordPress
TEACHING UNIT 10. PROMOTING AND MARKETING A BLOG USING WORDPRESS
1. Why is it important to promote a blog?
2. Promotion and marketing strategies for WordPress
3. Plugins and promotional tools in WordPress
4. Social media and other promotional channels on WordPress
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