Thanks to the training provided by Email Marketing you’ll learn how to create, design and manage a campaign email marketing from start to finish. You’ll learn about the best techniques to grow your contact list, and you’ll discover how to lead magnets They can help you attract more customers. You’ll find out what factors You need to bear in mind to prevent your email from ending up in the spam folder. You will create effective and engaging newsletters with customised design templates. You will create attractive forms by following the GDPR regulations and you’ll analyse the essential email marketing metrics that you should include in your reports. You’ll learn how to carry out an A/B test to maximise the performance of your campaigns.
Corporate
Corporate
9 am
Email Marketing
Corporate
9 am
Introduction
Objectives
- Design a email and content marketing strategy in line with the predefined objectives.
- Create a list of high-quality subscribers.
- Create the The structure of an effective newsletter.
- Carry out A/B testing.
- To learn about the main email marketing platforms
- Automate emails and create workflows.
- Create attractions CTAs that maximise the click-through rate.
Table of Contents
TEACHING UNIT 1. EMAIL MARKETING: WHY INCLUDE IT IN YOUR MARKETING STRATEGY?
- What is email marketing and why should you use it?
- How to build a high-quality contact list
- Lead magnet ideas to grow your contact list
- Divide and conquer! Segment your subscriber list
- Create subscription forms that comply with the GDPR
TEACHING UNIT 2. HOW TO CREATE SUCCESSFUL EMAIL MARKETING CAMPAIGNS
- Key points for creating a successful email marketing strategy
- Words and topics to avoid in your email campaigns to prevent spam
- The anatomy of a newsletter that converts
- Design templates – don’t overcomplicate things, just design professional newsletters!
- The content of the message does matter
- Original CTAs that generate clicks
- The best email marketing platforms
- Optimise with A/B testing
TEACHING UNIT 3. EMAIL MARKETING AUTOMATION
- What is email marketing automation?
- Email marketing vs. transactional email
- Benefits of creating workflows and automating emails
- Key tips for increasing the open and click-through rates of your emails
- Email marketing metrics
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