With training in CSR: What It Is and How to Implement It in Your Business, will be strengthened in one of the company’s most important areas, relating to the Corporate Social Responsibility and on the aspects covered by its management within the organisation, where the following will be obtained: necessary skills and competences to carry out your professional work effectively and achieve your desired objectives. CSR refers to companies’ commitment to ethics, sustainability, environmental and social responsibility, and positive impact in the community in which they operate. This course equips professionals to lead and promote socially responsible business practices within their organisations.
Corporate
Compliance, Quality and Health and Safety
12 noon
CSR: What It Is and How to Implement It in Your Business
Compliance, Quality and Health and Safety
12 noon
Introduction
Objectives
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Understanding the concept of CSR, its development and context.
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Learning the role within public administrations and the national and international situation.
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Understanding the process applicable to the CSR as a management system and his development in the business sector.
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To explore the cost generation and the tools for managing and communicating these costs.
Table of Contents
TEACHING UNIT 1. CSR: WHAT YOU NEED TO KNOW
- Introduction to CSR: Context and background
- Investment from a Social Perspective
- The Role of Public Administrations
- CSR in Spain
- CSR in Europe
- CSR and Public Policy
TEACHING UNIT 2. KEY PRINCIPLES FOR IMPLEMENTING CSR IN BUSINESS
- Companies and Stakeholder Groups
- CSR as a Management System
- Why is it important?
- Implementing CSR in a Business
- What costs does it involve?
- Management and Communication Tools
- CSR in Small and Medium-sized Enterprises
TEACHING UNIT 3. CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING
- How does social marketing have an impact?
- Fundamentals of Social Marketing Practice
- Social Responsibility and Ethics in Marketing
- What types of social marketing are there?
- The Development of Social Marketing
- Company results from Corporate Social Marketing programmes
TEACHING UNIT 4. CORPORATE SOCIAL RESPONSIBILITY AND THIRD-SECTOR ORGANISATIONS
- What role does CSR play in non-profit organisations?
- Corporate Social Marketing managed by an NGO
- Different ways to draw up a corporate social media marketing plan
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