Thanks to Entrepreneurship and Business Innovation you will be able to identify new market opportunities that will help businesses grow. Only organisations that are open to change and prepared to take on new challenges, will be able to survive in the market. That is why companies need specialist professionals who are capable of lead innovative projects y tackle the challenges that are currently emerging. To this end, innovation and entrepreneurship are key ingredients for success. You will acquire the skills needed to carry out market analysis and identify unique opportunities that can drive change within organisations. Gain a innovative mindset and boost your career.
Corporate
Business Administration and Management
30 hours
Entrepreneurship and Business Innovation
Business Administration and Management
30 hours
Introduction
Objectives
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Analysing the market to identify new opportunities.
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Discover new models of digital business.
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To foster a culture of innovation within the organisation.
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Learning how to manage innovation projects.
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Develop the creativity through techniques and tools that drive innovation.
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Review cases of successful business innovation.
Table of Contents
TEACHING UNIT 1. ANALYSIS OF BUSINESS OPPORTUNITIES AND IDEAS
1. Identifying business opportunities and ideas
2. SWOT analysis of the business opportunity and idea
3. Analysis of the business environment
4. Analysis of previous decisions
5. Action plan
TEACHING UNIT 2. THE NEW BUSINESS MODEL
1. The History of Digital Business
2. Business models based on digitalisation and advertising
3. Subscription, E-commerce and SaaS Business Models
4. Business models based on big data
5. New business models based on blockchain technology
6. Business Model Designs for Entrepreneurial Projects
TEACHING UNIT 3. EXAMPLES OF NATIONAL AND INTERNATIONAL DIGITAL ENTREPRENEURSHIP
1. Entrepreneurship in Advertising and E-commerce: Search Engines, Social Media, Marketplaces
2. The Sharing Economy
3. Digital Entrepreneurship and Big Data
TEACHING UNIT 4. INNOVATION AS A NECESSITY IN BUSINESSES
1. Generating disruptive ideas
2. The ingredients of creativity
3. Discover the type of creativity that defines you
4. Develop your creative skills to the fullest
TEACHING UNIT 5. TOWARDS AN INNOVATIVE BUSINESS
1. The strategy for innovation
2. Leadership and motivation for innovation
3. The entrepreneurial mindset
4. Project management
5. The R&D&I Process
TEACHING UNIT 6. CREATIVITY AND IDEA GENERATION
1. Business idea, modelling and analysis
2. Summary of the insight, problem and solution
3. User-centred design, the Design Thinking methodology and its phases
4. From design thinking to design doing
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