In the digital world, there is a a huge amount of data and information a trend that has radically transformed the marketing sector. In the online environment, the opportunities for companies to grow are endless, and thanks to the vast amount of information we gather throughout the customer lifecycle, we can propose sustainable growth strategies. This is where Growth Marketing comes into play, a discipline which is responsible for optimising the data generated by the sales funnel to drive marketing strategies that can deliver results with huge potential for exponential growth. Throughout this ‘Growth Marketing’ On this course, you will discover the key strategies and skills that a growth marketer must be implemented to achieve the best results for the business.
Growth Marketing
Corporate
8 am
Introduction
Objectives
-
To understand the main implications and elements of growth marketing, as well as its objectives.
-
To improve students’ analytical skills by providing them with the necessary tools and knowledge.
-
To implement growth marketing strategies in order to attract more customers, retain them and achieve greater profitability.
-
To implement organic positioning strategies and paid campaigns across multiple channels.
-
To understand the importance of email marketing and apply best practice.
-
To make the most of social media and influencer marketing to drive business growth.
Table of Contents
TEACHING UNIT 1. GROWTH MARKETING: THE BEST WAY TO GROW YOUR BUSINESS
1. What is growth marketing and how does it benefit the company?
2. Key differences from traditional marketing
3. Growth marketing skills and psychology
4. The inbound methodology applied in the spirit of growth
5. Basic principles of product-market fit
6. Main distribution channels
7. Definition of a buyer persona in growth marketing
8. Growth marketing funnel or sales funnel
9. Customer activation and retention
10. Definition of growth objectives and key performance indicators (KPIs)
TEACHING UNIT 3. TOP 10 GROWTH MARKETING STRATEGIES
1. SEO applied to growth marketing
2. Optimising landing pages to boost sales
3. Search engine advertising
4. Social media strategies to boost growth
5. Advertising on social media
6. Affiliate Marketing and Influencer Marketing
7. Email marketing and best practice
8. A/B testing and multivariate testing
9. Analytics tools used on social media
10. Google Analytics and SEMrush to monitor growth