In the digital world, there is a huge amount of data and information circulating that has radically transformed the marketing industry. In the online environment, the possibilities for companies to grow are endless, and thanks to the large amount of information we collect from the customer lifecycle, we can propose sustainable growth strategies. This is where Growth Marketing comes in, a discipline which is responsible for optimising the data generated by the sales funnel to drive marketing strategies that can deliver results with huge potential for an exponential growth. Throughout this ‘Growth Marketing’ course, you will discover the key strategies and skills that a growth marketer must apply to achieve the best results for the business.
Growth Marketing
This ‘Growth Marketing’ course is aimed at graduates or professionals in the field of digital marketing who want to enhance their employability by acquiring knowledge and skills focused on generating sustainable growth in results and return. As an entrepreneur, you will gain the necessary tools to boost your business.
8 am
Corporate
Course objectives
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To understand the main implications and elements of growth marketing, as well as its objectives.
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To improve student's analytical skills by providing them with the necessary tools and knowledge.
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To apply growth marketing strategies in order to acquire more customers, retain them and achieve greater profitability.
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To apply organic positioning strategies and paid campaigns across multiple channels.
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To understand the importance of email marketing and apply best practices.
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To leverage social media and influencer marketing to drive business growth.
What does it prepare you for?
‘Growth Marketing’ prepares you to analyse the digital environment, particularly the sales funnel, to detect growth opportunities that translate into marketing strategies focused on customer return, acquisition and retention. You will develop multidisciplinary knowledge of the key growth marketing strategies, as well as the skills and psychology needed to apply them.
Teaching units
DIDACTIC UNIT 1. GROWTH MARKETING, THE BEST WAY TO GROW YOUR BUSINESS
1. What is growth marketing and how does it benefit the company?
2. Main differences with traditional marketing
3. Growth marketer skills and psychology
4. The inbound methodology applied with the Growth spirit
5. Basic principles of product-market fit
6. Main distribution channels
7. Definition of buyer persona in growth marketing
8. Growth marketing funnel or sales funnel
9. Customer activation and retention
10. Definition of growth objectives and main KPIs
DIDACTIC UNIT 3. TOP 10 GROWTH MARKETING STRATEGIES
1. SEO applied to growth marketing
2. Optimization of landing pages to sell more
3. Search engine advertising
4. Social media strategies to boost growth
5. Advertising on social networks
6. Affiliate Marketing and Influencer Marketing
7. Email marketing and good practices
8. A/B testing and multivariate testing
9. Analytics tools applied to social networks
10. Google analytics and sem rush to monitor growth