How to Build Long-Term Relationships with Customers It is crucial in today’s business environment, where customer loyalty and satisfaction are key to sustained success. This programme offers strategies y tools work experience to build and maintain long-lasting and meaningful relationships with customers. You will develop skills in effective communication, implementation of systems for CRM, and creating memorable experiences for customers. You will learn how to analyse customers’ needs and expectations, apply customer loyalty techniques and manage feedback constructively. The course combines theory and practical examples to strengthen your connection with your customers and improve customer retention and brand loyalty.
Cross-cutting
Communication
45 mins
How to Build Long-Term Relationships with Customers
Communication
45 mins
Introduction
Objectives
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To establish and maintain long-term relationships with customers.
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Implement effective strategies for customer loyalty y retention.
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Create memorable experiences to strengthen brand loyalty.
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To analyse and respond appropriately to the feedback of customers.
Table of Contents
VIDEO LESSON 1. AFTER-SALES SERVICE: THE KEY TO BUILDING CUSTOMER LOYALTY
VIDEO LESSON 2. RELATIONSHIP MARKETING: BUILDING LASTING RELATIONSHIPS WITH YOUR CUSTOMERS
VIDEO LESSON 3. KEY POINTS FOR ORGANISING A CLIENT PORTFOLIO PROPERLY
VIDEO LESSON 4. THE 10 ESSENTIAL FUNCTIONS OF A GOOD CRM
VIDEO LESSON 5. SOCIAL CRM TO IMPROVE CUSTOMER RELATIONSHIPS
VIDEO LESSON 6. CREATING A CUSTOMER JOURNEY MAP
VIDEO LESSON 7. CUSTOMER RELATIONSHIP MANAGEMENT AND RELATIONAL MARKETING
VIDEO LESSON 8. EMPATHY MAP
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