The training programme on Innovation in Marketing is relevant in today’s market because of the the growing importance of technology and innovation in companies’ digital marketing and sales strategies. This course covers essential aspects such as key factors for development from innovation mindset, through to innovation in the value proposition and disruptive marketing techniques. By choosing this course, students will gain practical knowledge to carry out innovative marketing, designing proposals tailored to the target audience and implementing campaigns based on best practice and recent success stories. Students will learn how to develop marketing proposals that drive the e-commerce and digital marketing strategy to the next level.
Corporate
Corporate
25 hours
Innovation in Marketing
Corporate
25 hours
Introduction
Objectives
- Understanding the basics of innovation and creative thinking.
- To discover first-hand everything to do with the development and implementation of innovative products and services.
- Master the structure that need to be followed in order to implement an automated marketing strategy.
- Understand the key actions for the successful launchor an innovative marketing campaign.
Table of Contents
TEACHING UNIT 1. AN INNOVATIVE MINDSET
- Creative thinking
- Stages of creativity
- Search for new ideas
- Creativity techniques
- Creative Conflict Management
TEACHING UNIT 2. INNOVATION IN PRODUCTS AND SERVICES
- Stages of development and life cycles
- Market entry
- Development methodologies
TEACHING UNIT 3. INNOVATIVE MARKETING
- Opportunities for innovation arising from globalisation
- How to Create New Markets through Innovation
- New markets, new opportunities
TEACHING UNIT 4. MARKETING AUTOMATION
- Marketing Automation: Concept and Case Studies
- Marketing Automation Tools
- Automated advertising and promotion
- Automating customer relations
- Data Management and Analysis in Marketing Automation
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