Thanks to this International Expansion Course will be able to study the processes of business internationalisation, as well as the various opportunities and the challenges the challenges they face during these processes, whilst also gaining an understanding of the different types of international organisations; they will also understand why effective communication is essential and how to stand out in an increasingly competitive, as success will depend on the ability to communicate – not only in the sense of conveying information about the company, but also of gathering information whilst taking into account the characteristics and needs of the markets to which it offers its products and services. They will develop the knowledge, competencies and skills to analyse and manage the international expansion.
International Expansion
Business Administration and Management
25 hours
Introduction
Objectives
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To learn about the various historical aspects of the International Trade.
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To attend to the advantages International Trade.
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To analyse the various elements or the elements that make it up.
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Improving business performance in other areas markets.
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Studying organisations international y organisms specialised.
Table of Contents
TEACHING UNIT 1. ON THE PATH TO INTERNATIONAL TRADE
1. History of International Trade
2. Benefits of International Trade
3. International Trade Operations
4. Components of International Trade
TEACHING UNIT 2. WHO IS INVOLVED IN INTERNATIONAL TRADE?
1. International organisations
2. The specialised agencies of the United Nations
3. Regional international organisations
TEACHING UNIT 3. INTERNATIONAL TRADE: ECONOMIC, POLITICAL AND LEGAL PERSPECTIVES
1. Areas of Trade: Domestic, Foreign and International Trade
2. Spain and foreign trade: trade in goods, services and investment; the regulatory framework; the import and export regime; relations with third countries
3. Macroeconomic Indicators: Balance of payments, GDP and GNP
4. Single Market
TEACHING UNIT 4. TOWARDS BUSINESS COMMUNICATION
1. Introduction to business communication
2. The communication process and its elements
3. The quality of business communications
4. Types of communication: Internal and external
5. Types of business communication
TEACHING UNIT 5. COMPREHENSIVE CORPORATE COMMUNICATION POLICIES
1. PCI or comprehensive communication policies
2. Communication training for managers
3. Organisation of public events
4. Attitudes and behaviour towards the media
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