The new ecosystem of innovative start-ups, in the vicinity of the digitisation, has promoted the development of disruptive business management techniques and methods. One of the most prominent at present is the Lean Startup Methodology, which provides entrepreneurs with a system for managing, monitoring and maximising the performance of a start-up. The approach focuses on the direct relationship between the product and the customer, monitoring this through the formulation of hypotheses, experimentation and the proposal of solutions based on the insights gained. This training in Lean Startup will provide you with skills y techniques that encourage constant innovation within your business so that it can achieve the highest level of performance.
Lean Startup Methodology
Digital Skills
2 pm
Introduction
Objectives
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Identify the elements that characterise a start-up and the entrepreneurial mindset.
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Find out what the Lean Startup methodology involves, its objectives and various stages.
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Learn how to create a Minimum Viable Product before it is launched on the market.
Table of Contents
TEACHING UNIT 1. THE ENTREPRENEUR AND THE LEAN START-UP METHODOLOGY
1. Differences between a start-up and a traditional business
2. The entrepreneurial mindset
3. Business models
4. From the Business Model Canvas to the Lean Canvas
5. What is the Lean Startup?
6. Objectives and basic principles of the Lean Startup
7. Stages in the Lean Startup
TEACHING UNIT 2. CREATE AND BUILD A MINIMUM VIABLE PRODUCT
1. Design Thinking in idea generation
2. Customer Journey and Product Roadmap
3. Characteristics of a PMV
4. Types of PMV
5. How to draw up a PMV
6. The most common errors in defining the PMV
7. MVP validation roadmap
TEACHING UNIT 3. MEASURE AND TEST THE PRODUCT IN THE MARKET
1. Design experiments and formulate hypotheses
2. Establish a measurement model using Lean metrics
3. Launch your MVP onto the market via the appropriate channels
4. Arrange initial validation meetings with the client
5. Compile and analyse the results
6. Identify the limits of experimentation
7. Automate the process
TEACHING UNIT 4. LEARN TO IMPLEMENT INNOVATIVE IMPROVEMENTS
1. Validated learning: learn how to learn
2. Identify the pivot points
3. Keep at it
4. Lean Six Sigma as an optimisation methodology
5. Learn to grow
6. Refine and redefine your value proposition
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