Corporate

Management and Strategic Direction

Business Administration and Management

28 hours

Introduction

In the current context, where the dynamics and business competitiveness As the business world becomes increasingly complex, companies are seeking qualified professionals to tackle the challenges of the globalised market.

It is against this backdrop that our training programme in Management and Strategic Direction, which aims to train professionals who are capable of tackling the challenges of the business world, analysing the market comprehensively, identifying opportunities for growth and devising effective strategies to capitalise on them.

Furthermore, thanks to the training in Management and Strategic Direction You will develop leadership skills that will enable you to guide teams towards achieving common goals, whilst fostering innovation and creativity in the process.

Objectives

Understanding the role of SMEs in the business world.
Developing leadership skills effective ways to guide teams to success.
To master the preparation and implementation of a Business Plan comprehensive.
Analysing the market and devise strategies marketing and production strategies tailored to the business’s needs.
Manage efficiently human resources, financial and infrastructure sectors.
Apply motivation and leadership techniques to enhance organisational performance.

TEACHING UNIT 1. BUSINESS, ORGANISATION AND LEADERSHIP
1. SMEs as organisations
2. Leadership
3. A new approach to management
TEACHING UNIT 2. THE BUSINESS PLAN I. CONDUCTING MARKET RESEARCH
1. Introduction
2. The Purpose of the Business Plan
3. The Introduction to the Business Plan
4. Business description. Products or services
5. Market research
TEACHING UNIT 3. THE BUSINESS PLAN II. BUSINESS PLANNING IN THE AREAS OF SALES MANAGEMENT, MARKETING AND PRODUCTION
1. Marketing Plan
2. Production Plan
TEACHING UNIT 4. THE BUSINESS PLAN III. PLANNING AND MANAGEMENT OF INFRASTRUCTURE, HUMAN RESOURCES AND FINANCIAL RESOURCES
1. Infrastructure
2. Human Resources
3. Financial Plan
4. Risk assessment. Project assessment
5. Legal structure. Legal form
TEACHING UNIT 5. MANAGEMENT PROCESS, LEADERSHIP AND MOTIVATION
1. The management process
2. Stages of the management process: planning, organising, directing and controlling
3. Leadership: leading and guiding
4. Motivation and needs

Management and Strategic Direction

Introduction

Objectives

Table of Contents

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