In a dynamic and constantly evolving economic environment, sales and marketing have become the cornerstones of any business’s success. The Sales and Marketing Course It offers you the opportunity to acquire essential skills in market analysis, strategic planning and digital marketing. You will learn how to develop an effective digital marketing plan, understand neuromarketing and master the CRM, key tools for improving your relationship with your customers. This course is designed to provide you with in-depth knowledge of how to attract and retain customers, as well as how to optimise the customer experience – an increasingly crucial aspect given the rise of e-commerce. With a focus on innovative strategies With skills such as inbound marketing and neuromarketing techniques, you’ll be well-equipped to tackle the challenges of today’s market. Make the most of this opportunity to learn online at your own pace, broadening your professional horizons and boosting your appeal in a job market where there is high demand for experts in sales y marketing.
Sales and Marketing
Marketing and Communications
200 hours
Introduction
Objectives
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To analyse the market y to segment customers, to improve sales strategies.
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Develop strategies for customer loyalty y management effective customer acquisition.
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Create a digital marketing plan aligned with business objectives.
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Implement techniques for neuromarketing to influence purchasing decisions.
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Optimise the use of CRM to improve customer relationship management.
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Implement strategies for pricing to maximise sales profits.
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Monitor the experience from the customer to create added value.
Table of Contents
TEACHING UNIT 1. ANALYSIS OF THE MARKET AND THE CUSTOMER PORTFOLIO
1. Market introduction
2. Market segmentation
3. The law of supply and demand
4. Market research
5. Areas of application for market research
6. Objectives of market research
7. Types of market research design
8. Client portfolio
TEACHING UNIT 2. MARKETING STRATEGIES IN BUSINESSES
1. Planning and marketing
2. Determining the product portfolio
3. Strategic pricing management
4. Marketing channels
5. Communication and corporate image
6. Customer loyalty and customer management strategies
TEACHING UNIT 3. THE DIGITAL MARKETING PLAN
1. The digital marketing plan
2. Competitor analysis
3. Demand analysis
4. SWOT analysis: the current situation
5. Objectives and strategies of the digital marketing plan
6. Basic strategies: segmentation, positioning, competitive strategy and growth strategy
7. Brand positioning and image
8. Attracting and retaining users
9. Integrating the digital marketing plan into the company’s marketing strategy
TEACHING UNIT 4. INTRODUCTION TO INBOUND MARKETING
1. What is Inbound Marketing?
2. Content Marketing
3. Viral marketing
4. Video Marketing
5. Online reputation
TEACHING UNIT 5. NEUROMARKETING MIX AND NEURO-SALES TECHNIQUES
1. The 4 Ps in neuromarketing
2. Principles and methodology of neuro-sales
3. Neurocommunication in sales
4. Product-service strategies
5. Packaging and neuromarketing
6. The price factor in neuromarketing
TEACHING UNIT 6. SALES PLAN
1. Forecasting and usefulness
2. Geographical analysis of the sales area
3. Set targets
4. The difference between targets and forecasts
5. Activity fees
6. Participation fees
7. Economic and financial contributions
8. Seasonality
9. The sales plan
TEACHING UNIT 7. TYPES OF SALES
1. Direct sales
2. Distance selling
3. Multi-level marketing
4. Direct sales
5. Other types of sale
TEACHING UNIT 8. PRICING POLICY
1. Price sensitivity analysis
2. Price discrimination
3. Pricing strategies
4. Discount policies
TEACHING UNIT 9. CUSTOMER EXPERIENCE
1. How to monitor the customer experience
2. Customer satisfaction and experience metrics
3. Creating added value for every customer
4. Neuromarketing
TEACHING UNIT 10. CRM
1. Background
2. Stages of the CRM process
3. Benefits and advantages
4. Implementation
5. Is your company ready?
6. Most common mistakes
7. CRM to solve business problems