Training activities in SEO for your e-commerce business It will help you understand how Google’s algorithm works and you’ll learn about the key steps you can take to ensure your content «rankeen» better search engine results (SERPs). You’ll discover all the on-page and off-page strategies you can implement to optimise your website. You’ll learn all the key points to bear in mind: crawling and indexing, keyword research, content strategies and link building, creating outbound and inbound links, web architecture, user experience (UX). You will optimise images for SEO and create persuasive content including long-tail keywords. You’ll learn how to audit your e-commerce site and identify the factors that are negatively affecting your website’s search rankings.
SEO for your e-commerce site
Retail
3 pm
Introduction
Objectives
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Search for and select the keywords most suitable for your e-commerce business.
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Understanding the difference between indexing and crawling.
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Identify the differences between SEO and SEM.
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Design a menu hierarchy and from optimised web categories.
Table of Contents
TEACHING UNIT 1. HOW TO BE VISIBLE TO GOOGLE AND MAKE IT YOUR ALLY
1. What are Google SERPs? Make the most of users’ search intent
2. Do you know the difference between crawling, indexing and ranking?
3. Learn about Google’s main algorithms and how they work
4. Differences between SEO and SEM
5. On-page SEO and off-page SEO: which one ranks better?
TEACHING UNIT 2. ON-PAGE SEO: CREATE A WEBSITE THAT RANKS WELL
1. Keywords – find the best ones for your website!
2. Title and meta description – write them effectively!
3. Web architecture for SEO
4. Categories and product listings – a real draw for Google!
5. Image SEO – Don’t lose sight of Google Images!
6. Website usability: a key factor in search engine ranking
TEACHING UNIT 3. OFF-PAGE SEO: GET PEOPLE TALKING ABOUT YOU
1. What is off-page SEO and what benefits does it offer your e-commerce business?
2. Content marketing and SEO: two sides of the same coin
3. Copywriting: creating persuasive content for SEO
4. Content Cannibalisation: what it is and how to avoid it
5. Link building: learn about the best techniques and strategies
6. Local SEO: tips to help your e-commerce site become the go-to site in your area
7. SEO on social media
TEACHING UNIT 4. THE BEST SEO TOOLS TO BOOST YOUR E-COMMERCE BUSINESS
1. The best SEO tools and applications
2. Google Search Console and Google Analytics
3. Checklist and tools for carrying out an SEO audit
4. SEO metrics for measuring your e-commerce site’s search rankings
5. SEO trends
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