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Strategic Communication in Human Resources

This Strategic Communication in Human Resources course is designed for communication and human resources professionals. Additionally, it is suitable for individuals committed to or seeking careers in strategic business management and for project managers leading teams. 

50 hours Corporate

This Strategic Communication in Human Resources course will provide you with the necessary tools and communication skills to successfully convey the actions and policies implemented within the human resources department. This will help improve the brand’s reputation and transform relationships within the company. 

This training is applicable to any sector and essential for all businesses. For this reason, it is a highly sought-after qualification in the job market. 

At Inesem, we offer a flexible learning approach, with a dedicated team of specialized professionals providing ongoing support and guidance throughout your educational journey. 

Now is the opportune moment to enhance your professional expertise. 

Course objectives

  • To develop new communication skills. 

  • To understand the importance of corporate social responsibility carried out within the human resources department. 

  • To know how to resolve organizational conflicts. 

  • To design corporate communication policies. 

  • To learn about corporate communication tools useful in any organization. 

What does it prepare you for?

This Strategic Communication in Human Resources course will provide you with the knowledge to understand the latest trends in communication and organizational strategy. You will have the opportunity to develop the skills necessary to design a corporate social responsibility strategy, establish new communication channels within the company, and implement strategies successfully. In summary, this course will equip you with the skills necessary to become a key figure within the organization. 

Teaching units

UNIT 1. COMMUNICATION SKILLS
Communication, the most valued skill
Communicator skills
Effective oral communication
Importance of communication in leadership
UNIT 2. COMMUNICATION AND BRANDING
The importance of internal branding
Brand identity: key to internal communication
Communication strategy to promote the brand
Internal and external branding as a catalyst for change
UNIT 3. BUSINESS COMMUNICATION
Introduction to business communication
Process and elements of communication
The quality of business communications
Types of communications: Internal and external
Types of business communication
UNIT 4. CORPORATE INTEGRATED COMMUNICATION POLICIES
ICP or integrated communication policies
Training in communication for executives
Organization of public events
Attitudes and behaviour towards the media
UNIT 5. CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING
Introduction to Social Marketing
Characteristics of Social Marketing
Social Responsibility and Ethics in Marketing
Types of Social Marketing
Social Marketing and Social Responsibility
The expansion of the concept of marketing
Social Marketing Plan
Company results with Corporate Social Marketing Programmes
UNIT 6. STAKEHOLDERS
Stakeholders
Definition and types of stakeholders
Relationships with stakeholders
CSR and Stakeholders
UNIT 8. DIGITAL CULTURE
Leadership and digital business
New ways of leading teams in the digital era
New ways of working
Skills for work in the digital era
Knowledge management
Talent management in the new organizational models
Managing High Performance Teams
Corporate Culture
UNIT 8. VIRTUAL COMMUNICATION. EDUCATIONAL AND COMMUNICATIVE MODEL
Business training in new technologies
Corporate Social Networks
The Employee Customer: Internal Marketing
UNIT 9. CONFLICT AND NEGOTIATION
Distinction between conflict and negotiation
Conflict theory
Conflict resolution in work teams
The importance of negotiation in team management
Types of negotiation

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