At present, the development of any sector, including the banking sector, requires, in order to thrive, appropriate strategic leadership from each financial organisation, with the aim of establishing effectiveness the objectives to be achieved and the tools used to achieve them. Through training in Strategic Management in the Financial Sector you will understand the most important aspects of development banking and finance, by defining strategies for its growth, and consolidating its position in the sector by establishing objectives and looking after their activity. Don’t hesitate – sign up for this course, which will open the doors you need to achieve your goal.
Corporate
Corporate
8 pm
Strategic Management in the Financial Sector
Corporate
8 pm
Introduction
Objectives
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To understand the fundamental pillars underpinning the concept of strategic direction.
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To explore in greater depth the process involved in planning strategies business-related.
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To develop the principles for the strategic analysis within a financial institution, through its general and specific operating environment.
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To learn the process for assessing the internal and external situation of the organisation.
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To further develop the analysis of the banking environment, competition within the sector and strategies aimed at growth.
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To analyse the principles of banking strategy, federated banking and the adjustment of the structural strategy of organisations.
Table of Contents
TEACHING UNIT 1. THE BASICS OF STRATEGIC MANAGEMENT
1. Introduction to business strategy
2. Strategic thinking
3. Key aspects of the strategy
4. Types of strategies
TEACHING UNIT 2. THE STRATEGIC PLANNING PROCESS
1. Vision, mission and corporate values
2. Outline of the strategic process
3. Organisation and levels of strategic decision-making
4. Strategic business units
TEACHING UNIT 3. STRATEGIC ANALYSIS OF THE FINANCIAL INSTITUTION
1. Concept and typology of the environment
2. Analysis of the general PEST/EL environment
3. Analysis of the specific environment
4. Porter’s Analysis
5. The level of rivalry between competitors
6. Threat from substitute products
7. Customers’ bargaining power
8. Suppliers’ bargaining power
TEACHING UNIT 4. INTERNAL DIAGNOSIS OF THE FINANCIAL INSTITUTION
1. The strategic profile of the FINANCIAL INSTITUTION
2. SWOT analysis
3. Product portfolio matrices as models for strategic analysis
4. The BCG Matrix or Growth-Market Share Matrix
5. General Electric–McKinsey Matrix or Competitive Position–Sector Attractiveness Matrix
6. ADL matrix or sector maturity and competitive position matrix
TEACHING UNIT 5. ANALYSIS OF THE BANKING ENVIRONMENT
1. Banks at the helm of the Spanish financial system
2. Analysis of the competitive environment in the banking sector
3. Strategic banking analysis
4. Growth strategies for banks
5. Organisational structure of a bank
6. Federated Banking
7. The Structural Strategy Adjustment
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