At present, with the massification advertising and use of new media In the advertising sector, it is essential to train workers in this sector in the self-regulatory codes so that they can conduct themselves ethically in the course of their professional practice and avoid to commit offences which may be subject to disciplinary action. Through this training programme in An Introduction to the Regulations Governing Advertising you will be able to acquire a panoramic view the body of regulations and laws that affect the day-to-day operations of advertising agencies and which must be taken into account when develop and publicise campaigns.
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45 hours
An Introduction to the Regulations Governing Advertising
Corporate
45 hours
Introduction
Objectives
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To purchase a panoramic view the body of regulations and laws that affect the day-to-day operations of the advertising agencies.
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To study the basic legislation on advertising in Spain.
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Identify the sector codes and advertising self-regulation.
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To know the Association for Self-Regulation Advertising, Autocontrol. How it works and the jury
Sector codes.
Table of Contents
TEACHING UNIT 1. BASIC ADVERTISING LEGISLATION IN SPAIN
- The General Advertising Act, Act 34/1988 of 11 November, LGP.
- Directive 2006/114/EC of the European Parliament and of the Council of 12 December 2006 on misleading and comparative advertising.
- Law 3/1991 of 10 January on Unfair Competition (LCD).
- Law 7/2010 of 31 March, the General Law on Audiovisual Communication (LGCA).
- Royal Legislative Decree 1/2007 of 16 November, approving the consolidated text of the General Law on the Protection of Consumers and Users
TEACHING UNIT 2. LEGISLATION RELATING TO ADVERTISING
- Organic Law 1/1982 of 5 May on the civil protection of the right to honour, to personal and family privacy, and to one’s own image.
- Royal Legislative Decree 1/1996 of 12 April, approving the consolidated text of the Intellectual Property Act.
- Law 17/2001 of 7 December on Trade Marks.
TEACHING UNIT 3. DATA PROTECTION
- REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation)
- Organic Law 15/1999 of 13 December on the Protection of Personal Data (in force insofar as its articles do not conflict with the GDPR) and Royal Decree 1720/2007 of 21 December, approving the implementing regulations for Organic Law 15/1999 (in force insofar as its provisions do not conflict with the GDPR).
TEACHING UNIT 4. LEGISLATION GOVERNING THE ADVERTISING OF CERTAIN PRODUCTS AND SERVICES
- Financial products
- Prescription and over-the-counter medicines
- Foods with therapeutic claims
- Alcoholic drinks
- Motor vehicles
TEACHING UNIT 5. PROMOTIONAL GAMES AND PRIZE DRAWS
TEACHING UNIT 6. SELF-REGULATION AND SECTOR-SPECIFIC CODES OF ADVERTISING SELF-REGULATION
- The Association for the Self-Regulation of Advertising, Autocontrol. How it works and the jury
- Sector codes
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