Nowadays, the development of any sector, including the banking sector, requires, in order to develop successfully, appropriate strategic management by each financial organisation, so as to effectively set out the objectives to be achieved and the tools to be used to achieve them. Through the training in Strategic Management in the Financial Sector you will understand the most important aspects of banking and finance development (through the definition of strategies for its growth) and its consolidation within the sector (through the establishment of objectives and the care of its activity). Don’t hesitate – immerse yourself in this training, which will open the doors you need to achieve your goal.
Corporate
Corporate
8 pm
Strategic Management in the Financial Sector
Corporate
8 pm
Introduction
Objectives
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To understand the principles underpinning the concept of strategic management.
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To explore in greater depth the process applicable to the planning of business strategies.
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To develop the principles for strategic analysis within a financial institution, through its general and specific environment.
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To learn the process for assessing the internal and external situation of the organisation.
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To find out more about the development of the analysis of the banking sector, its competitive landscape and growth-oriented strategies.
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To analyse the principles of banking strategy, federated banking and the adjustment of the structural strategy of entities.
Table of Contents
TEACHING UNIT 1. THE BASICS OF STRATEGIC MANAGEMENT
1. Introduction to business strategy
2. Strategic thinking
3. Key aspects of the strategy
4. Types of strategies
TEACHING UNIT 2. THE STRATEGIC PLANNING PROCESS
1. Business Vision, Mission and Values
2. Outline of the strategic process
3. Organisation and levels of strategic decision-making
4. Strategic business units
TEACHING UNIT 3. STRATEGIC ANALYSIS OF THE FINANCIAL INSTITUTION
1. The concept and typology of the environment
2. Analysis of the General PEST/EL Environment
3. Analysis of the specific environment
4. Porter’s Analysis
5. Level of competition between competitors
6. Threat from substitute products
7. Customer bargaining power
8. Bargaining power of suppliers
TEACHING UNIT 4. INTERNAL DIAGNOSIS OF THE FINANCIAL INSTITUTION
1. The strategic profile of the financial institution
2. SWOT analysis
3. Product portfolio matrices as strategic analysis models
4. The Boston Consulting Group (BCG) or the growth-share matrix
5. McKinsey General Electric or McKinsey Competitive Position–Sector Attractiveness Matrix
6. ADL or competitive position–industry maturity matrix
TEACHING UNIT 5. ANALYSIS OF THE BANKING ENVIRONMENT
1. Banking Institutions within the Spanish Financial System
2. Analysis of the Competitive Banking Environment
3. Strategic banking analysis
4. Growth strategies of banking institutions
5. The bank’s organisational structure
6. Federated Banking
7. Adjustment of the structural strategy
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