Nowadays, the development of any sector, including the banking sector, requires for its prosperous evolution, an adequate strategic management by each financial organization, in order to effectively establish the objectives to be met and the tools applied to achieve them. With the training in Strategic Management in the Financial Sector you will understand the most important aspects of banking and financial development (through the definition of strategies for its growth) and its consolidation in the sector (through the establishment of objectives and the care of its activity). Do not hesitate and immerse yourself in this training that will open the doors you need to achieve your goal.
Corporate
8 pm
Corporate
Strategic Management in the Financial Sector
This course in Strategic Management in the Financial Sector is designed to meet the training needs of students and professionals from any field who are interested in obtaining specialized training in the strategic development of financial and banking entities and to be able to perform effectively in this specific sector.
8 pm
Corporate
Course objectives
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To know the basis that support the concept of strategic management.
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To deepen on the process applicable to the planning of business strategies.
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To develop the principles for strategic analysis in a financial entity, through its general and specific environment.
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To learn the process to diagnose the internal and external situation of the organization.
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To learn more about the development of the analysis of the banking environment, its competition and growth-oriented strategies.
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To analyze the principles of banking strategy, federated banking and the adjustment of structural strategy of entities.
What does it prepare you for?
With this training in Strategic Management in the Financial Sector, you will obtain specialized knowledge in the fundamentals necessary to establish an effective strategy in the financial and banking sector. In addition, you will learn about the principles that apply to their objectives and how to achieve them, thus obtaining the necessary skills to perform effectively in this field.
Teaching units
DIDACTIC UNIT 1. THE BASIS OF STRATEGIC MANAGEMENT
1. Introduction to business strategy
2. Strategic thinking
3. Essential aspects of the strategy
4. Types of strategies
DIDACTIC UNIT 2. STRATEGIC PLANNING PROCESS
1. Business Vision, Mission and Values
2. Strategic process outline
3. Organization and levels of strategic decision planning
4. Strategic business units
DIDACTIC UNIT 3. STRATEGIC ANALYSIS OF THE FINANCIAL INSTITUTION
1. Concept and typology of the environment
2. Analysis of the General PEST/EL Environment
3. Analysis of the specific environment
4. Porter's Analysis
5. Degree of rivalry between competitors
6. Threat of substitute products
7. Customer bargaining power
8. Bargaining power of suppliers
DIDACTIC UNIT 4. INTERNAL DIAGNOSIS OG THE FINANCIAL INSTITUTION
1. The strategic profile of the financial institution
2. SWOT analysis
3. Product portfolio matrices as strategic analysis models
4. The Boston Consulting Group (BCG) or growth share matrix
5. McKinsey General-Electric or McKinsey Competitive Position-Sector Attractiveness Matrix
6. ADL or competitive position-industry maturity matrix
DIDACTIC UNIT 5. ANALYSIS OF THE BANKING ENVIRONMENT
1. Banking Institutions within the Spanish Financial System
2. Analysis of the Competitive Banking Environment
3. Strategic banking analysis
4. Growth strategies of banking entities
5. Bank organizational structure
6. Federated Banking
7. Adjustment of the structural strategy