Instagram has become the the ultimate social media platform for influence, being the one to blame for the the rise to prominence of numerous companies and individuals who were firmly committed to the content creation and the dissemination of these via this network. This training course offers you the opportunity to Develop an Instagram content strategy with a clear aim: to go viral and to influence. Throughout this course, you’ll discover, step by step, how to create your own personal brand, designing a content creation plan and creating these. You’ll find out key tools and resources to create highly original and engaging content, as well as some tips.
Corporate
Corporate
11 a.m.
Design an Instagram Content Strategy
Corporate
11 a.m.
Introduction
Objectives
- Identify the key elements of your niche to create a personal brand highly effective.
- Set SMART objectives around your branding and the expected results.
- Draw up a plan from content creation focused on Instagram.
- Master the different types of content offered by Instagram.
Table of Contents
TEACHING UNIT 1. OBJECTIVES. DEFINE YOUR PERSONAL BRANDING
- Decide what you offer, your target audience and the purpose of your brand
- Identify your competitors to set yourself apart
- Analyses trends and predictions on Instagram
- Create your own personal SWOT analysis
- Define your value proposition and your positioning
- Define your brand identity and logo
- Set SMART objectives
TEACHING UNIT 2. STRATEGY. CREATE YOUR OWN CONTENT PLAN, TEACHER
- The content pillars for your personal brand
- Feed, Reels and IGTV
- Stories
- Instagram Live
- Instagram Direct
- Storytelling on Instagram
- Copywriting on Instagram
- Engaging with followers
- Content schedule
- Analyses statistics and metrics
TEACHING UNIT 3. ACTION. STEPS AND TIPS FOR DESIGNING HIGH-IMPACT CONTENT
- Create your own visual identity. Define your graphic style
- Optimising your profile
- Content optimisation and layout
- Video recording equipment (ring lights, microphones, tripods)
- A colour story: how to edit
- VSCO
- Canva for Instagram Stories
- Inshot: how to edit
- Tips and other tools for editing text, images and videos
- Review sources of information
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