Contact
Demo
Contact
Demo
Corporate

Fundamentals of an Online Marketing Plan

Corporate 70 hours

Introduction

This training in Fundamentals of an Online Marketing Plan provides a comprehensive introduction to the key principles of digital marketing and how to apply them effectively in the online environment. Throughout this programme, participants will explore essential marketing concepts, including its evolution and the fundamental variables that influence the marketing strategies on the Internet. Participants will learn how to make the most of these tools to reach their target audience and increase visibility of their products or services online. It addresses the commercial website design effective, emphasising the importance of content, narrative style and optimising loading times to deliver a positive user experience.

Objectives

  • Understanding the key concepts marketing and its evolution in the digital environment.

  • Analyse the variables key to marketing on the Internet and its application in effective strategies.

  • To familiarise yourself with the online marketing tools and learn how to use them in successful campaigns.

  • Acquire the skills to design and optimise websites effective adverts.

Table of Contents

TEACHING UNIT 1. BASIC MARKETING CONCEPTS

  1. Marketing: concept and evolution.
  2. Market factors.
  3. Marketing variables.
  4. Marketing plan.

TEACHING UNIT 2. INTERNET MARKETING

  1. Digital marketing plan.
  2. Product.
  3. Price.
  4. Distribution.

TEACHING UNIT 3. ONLINE PROMOTION AND PROMOTIONAL TOOLS

  1. Email campaign.
  2. Banner.
  3. Classified adverts.
  4. Affiliate programmes.
  5. Search engines.
  6. Autoresponders.
  7. News groups.
  8. Newsletter-E.
  9. Customer relationship management (CRM) software.

TEACHING UNIT 4. DESIGNING AN EFFECTIVE COMMERCIAL WEBSITE

  1. Introduction.
  2. The influence of content on design.
  3. Narrative style.
  4. Charging time.

More related courses

Corporate
Corporate 4 hours

Gender Perspective and Equality for Managers

View course →
Corporate
Corporate 8 pm

Web Analytics & Digital Marketing

View course →

Your questions answered

Why choose Educa.Pro?

Educa.Pro enables organisations to centralise training management, personalise learning and gain clear insights into the impact of training programmes. Thanks to its AI-powered technology, organisations can optimise their learning strategies, enhance talent development and make data-driven decisions.

Can the courses be taken at your own pace?

Yes. Most of the courses on Educa.Pro are self-paced and on-demand, allowing users to progress at their own pace without missing out on progress tracking or assessments, which makes it easier to fit them around work or study commitments.

What levels of security and compliance does the platform offer?

Educa.Pro complies with security standards designed to protect user and organisational data. Furthermore, it supports the traceability of certifications, digital signatures and the management of assessments, thereby ensuring regulatory and legal compliance in both educational and corporate environments.

What support and guidance does Educa.Pro offer?

The Educa.Pro team offers comprehensive support throughout implementation, roll-out and adoption, ensuring that organisations get the most out of the platform and achieve measurable results from day one.

Scroll to Top