This training in Fundamentals of an Online Marketing Plan provides a comprehensive introduction to the key principles of digital marketing and how to apply them effectively in the online environment. Throughout this programme, participants will explore essential marketing concepts, including its evolution and the fundamental variables that influence the marketing strategies on the Internet. Participants will learn how to make the most of these tools to reach their target audience and increase visibility of their products or services online. It addresses the commercial website design effective, emphasising the importance of content, narrative style and optimising loading times to deliver a positive user experience.
Corporate
Corporate
70 hours
Fundamentals of an Online Marketing Plan
Corporate
70 hours
Introduction
Objectives
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Understanding the key concepts marketing and its evolution in the digital environment.
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Analyse the variables key to marketing on the Internet and its application in effective strategies.
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To familiarise yourself with the online marketing tools and learn how to use them in successful campaigns.
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Acquire the skills to design and optimise websites effective adverts.
Table of Contents
TEACHING UNIT 1. BASIC MARKETING CONCEPTS
- Marketing: concept and evolution.
- Market factors.
- Marketing variables.
- Marketing plan.
TEACHING UNIT 2. INTERNET MARKETING
- Digital marketing plan.
- Product.
- Price.
- Distribution.
TEACHING UNIT 3. ONLINE PROMOTION AND PROMOTIONAL TOOLS
- Email campaign.
- Banner.
- Classified adverts.
- Affiliate programmes.
- Search engines.
- Autoresponders.
- News groups.
- Newsletter-E.
- Customer relationship management (CRM) software.
TEACHING UNIT 4. DESIGNING AN EFFECTIVE COMMERCIAL WEBSITE
- Introduction.
- The influence of content on design.
- Narrative style.
- Charging time.
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