The ways in which we communicate today have evolved at a rapid pace and alongside including the graphic arts. As a result, new needs have arisen, centred on the the field of graphic design and multimedia, such as developing graphic design projects based on the initial product specifications, create graphic elements, mock-ups and final artwork, or draw up quotations based on the characteristics of the project and quality assurance of the finished product. This course prepares you to gradually acquire the skills needed to become a professional in the field of architecture typesetting and page layout, including text composition skills and layout of published works.
Sector-specific
Graphic Arts
140 hours
Typographic Design and Layout
Graphic Arts
140 hours
Introduction
Objectives
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Create master pages, organising and categorising the spaces, following the instructions in a sketch provided and using a programme computer-aided layout.
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Selecting typefaces based on certain alleged instructions on how to carry it out.
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Create sheets of formatting and laying out text and images in a model that has been designed.
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Create a mock-up final version of publishing products.
Table of Contents
TEACHING UNIT 1. TYPOGRAPHIC ARCHITECTURE
Definition and parts of the type.
Typeface families and areas of application.
Typometry.
Original text.
Points to consider when choosing typefaces.
Factors to consider when composing texts.
Key issues relating to layout and type selection.
Page structure.
Types of fountains, installation and management.
UNE and ISO standards, style guides.
Text editing and typesetting software
TEACHING UNIT 2. THE FORMAT OF THE GRAPHIC OUTPUT
The different types of image formats.
Characteristics and constraints of the various types of formats.
Text composition tools in graphic design software:
- Digital file formats.
- Compatibility issues and transfer problems.
- Typesetting using standard vector graphics and desktop publishing software
Typographic application in standard formats (DINAs).
Typographic application in other formats:
- Leaflets and brochures: Two-page leaflets, three-page leaflets, fold-out leaflets.
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Large Formats.
- Outdoor signage, billboards, lettering.
- Small formats: Business cards, leaflets“
- Packaging; Folders, product packaging.
- Digital formats; “Banners”.
- Introduction to Cascading Style Sheets (CSS)“
TEACHING UNIT 3. CREATING MOCK-UPS OF GRAPHIC DESIGN PRODUCTS
Methodology for creating mock-ups of graphic products.
Materials for making models:
- Digital proofing systems.
- Simulation of finishes on the models.
- Display materials: foam board, PVC and other materials.
Model making:
- Output specifications for the production of the mock-up.
- Printing of mock-ups.
- Laser printing, plotter printing, digital printing and other printing systems.
- Placing it on the display stand.
- Adhesive methods, folding methods and other methods.
Creating packaging prototypes:
- Cardboard and its properties.
- Bonding the design to the cardboard.
- Measuring the model.
- Creation of manual dies.
- Die cuts.
- Sealing adhesives.
- Introduction
Quality of the models:
- Review of the layout’s readability and visual appeal.
- Proofreading of draft layouts to produce the final layout
TRAINING MODULE 2. LAYOUT OF PUBLISHING PRODUCTS
TEACHING UNIT 1. LAYOUT OF A PUBLISHING PRODUCT
Platforms and software for text and image editing.
Page layout:
- Rules and theories of page composition.
- Creation of compositional grids.
Creating master pages:
- Master page elements.
- Application of master pages.
- Changes to the master pages
Creating style sheets:
- Character styles.
- Paragraph styles.
- Nested styles.
Introduction and text composition:
- Importing text.
- Choice of typefaces.
- Applying styles to text.
- Rules for writing texts.
- Types of paragraphs.
- Legibility standards and typographic elements of a publication.
- Preparation and insertion of images.
- Selection of images according to the playback system.
- Image processing for publication.
- Layout of the images in relation to the text and the page.
TEACHING UNIT 2. CREATING MOCK-UPS OF PUBLISHING PRODUCTS
Materials for making models:
- Digital proofing systems.
- Simulation of finishes and binding on the mock-ups.
Model making:
- Output specifications for the production of the mock-up.
Printing of mock-ups.
- Laser printing, plotter printing, digital printing and other printing systems.
- Placement in the display stand; Binding.
Quality of the models:
- Review of the layout’s readability and visual appeal.
- Proofreading of draft layouts to produce the final layout.
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