This Course on Writing Successfully and Persuasively in a Business Context can boost your career and your ability to contribute to the success of your organisation. As you develop this skill, you’ll be better equipped to influence decisions, communicate effectively and achieve your objectives labour-related.
Cross-cutting
Communication
60 hours
Successful and Persuasive Business Writing
Communication
60 hours
Introduction
Objectives
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To know the techniques, tools y resources to be used when writing texts to ensure communication is appropriate to the context.
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To develop self-assessment techniques for the editorial team carried out.
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Identify the various tools for text prediction.
Table of Contents
TEACHING UNIT 1. OBJECTIVES AND CHALLENGES OF WRITING
TEACHING UNIT 2. TECHNIQUES OF PERSUASION
TEACHING UNIT 3. STRUCTURE OF TEXTS DESIGNED TO PERSUADE
TEACHING UNIT 4. THE USE OF PARATEXTS
TEACHING UNIT 5. EMOTIONAL RESPONSE TO TEXTS
TEACHING UNIT 6. PUNCTUATION AND EMPHASIS FOR THE PURPOSE OF PERSUASION
TEACHING UNIT 7. MAIN WRITING ERRORS
TEACHING UNIT 8. SENTENCE STRUCTURE: ELEMENTS AND SENTENCE CONSTRUCTION
TEACHING UNIT 9. RHYTHM
TEACHING UNIT 10. USE OF THE GERUND
TEACHING UNIT 11. BASIC SPELLING
TEACHING UNIT 12. WRITING AID TOOLS
TEACHING UNIT 13. PROOFREADERS
TEACHING UNIT 14. PREDICTIVE TEXT TOOLS
TEACHING UNIT 15. ONLINE DICTIONARIES
TEACHING UNIT 16. SELF-ASSESSMENT TECHNIQUES
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