The Digital Communication Course it immerses you in the the dynamic world of contemporary communication, where the technological development redefines the way in which we interact and communicate. Today, the effective communication in digital environments is essential, due to the the unstoppable growth of digital platforms and the high demand for labour in this field.
Cross-cutting
Communication
45 hours
Digital Communication
Communication
45 hours
Introduction
Objectives
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Understanding the evolution of digital communication and his media coverage.
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Identify new omnichannel approaches and strategies for a effective communication.
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Understanding the profile of the digital consumer y adapt communication strategies.
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Develop storytelling and branded content for reinforce the digital message.
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Managing digital reputation and online crises in such a way that effective.
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Apply advanced segmentation techniques y message customisation.
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Implement SEO and SEM strategies for improve digital visibility.
Table of Contents
TEACHING UNIT 1: FUNDAMENTALS OF DIGITAL COMMUNICATION
1. The evolution of communication in the digital age
2. New media, new languages
3. Omnichannel communication strategies
4. The new profile of the digital consumer
TEACHING UNIT 2. DIGITAL COMMUNICATION STRATEGIES AND PLANNING
1. The concept and objectives of digital communication
2. Storytelling and branded content
3. Digital reputation management and online crisis management
4. Advanced segmentation and message personalisation
5. Automation and conversational marketing
TEACHING UNIT 3: DIGITAL PLATFORMS, MEDIA AND ECOSYSTEMS
1. Social Media Management
2. Video marketing and immersive formats
3. SEO, SEM and digital positioning
4. Communication in mobile environments
5. New channels
TEACHING UNIT 4: RESPONSIBLE DIGITAL COMMUNICATION AND MEASURING RESULTS
1. Ethical and sustainable communication
2. Data protection and digital regulations
3. Communication analysis
4. Online reputation assessment
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