The Digital Communication Course it immerses you in the the dynamic world of contemporary communication, where the technological development redefines the way in which we interact and communicate. Today, the effective communication in digital environments is essential, due to the the unstoppable growth of digital platforms and the high demand for labour in this field.
Cross-cutting
Communication
45 hours
Digital Communication
Communication
45 hours
Introduction
Objectives
-
Understanding the evolution of digital communication and his media coverage.
-
Identify new omnichannel approaches and strategies for a effective communication.
-
Understanding the profile of the digital consumer y adapt communication strategies.
-
Develop storytelling and branded content for reinforce the digital message.
-
Managing digital reputation and online crises in such a way that effective.
-
Apply advanced segmentation techniques y message customisation.
-
Implement SEO and SEM strategies for improve digital visibility.
Table of Contents
TEACHING UNIT 1: FUNDAMENTALS OF DIGITAL COMMUNICATION
1. The evolution of communication in the digital age
2. New media, new languages
3. Omnichannel communication strategies
4. The new profile of the digital consumer
TEACHING UNIT 2. DIGITAL COMMUNICATION STRATEGIES AND PLANNING
1. The concept and objectives of digital communication
2. Storytelling and branded content
3. Digital reputation management and online crisis management
4. Advanced segmentation and message personalisation
5. Automation and conversational marketing
TEACHING UNIT 3: DIGITAL PLATFORMS, MEDIA AND ECOSYSTEMS
1. Social Media Management
2. Video marketing and immersive formats
3. SEO, SEM and digital positioning
4. Communication in mobile environments
5. New channels
TEACHING UNIT 4: RESPONSIBLE DIGITAL COMMUNICATION AND MEASURING RESULTS
1. Ethical and sustainable communication
2. Data protection and digital regulations
3. Communication analysis
4. Online reputation assessment
More related courses
Cross-cutting
Cross-cutting
Cross-cutting
Your questions answered
Why choose Educa.Pro?
Educa.Pro enables organisations to centralise training management, personalise learning and gain clear insights into the impact of training programmes. Thanks to its AI-powered technology, organisations can optimise their learning strategies, enhance talent development and make data-driven decisions.
Can the courses be taken at your own pace?
Yes. Most of the courses on Educa.Pro are self-paced and on-demand, allowing users to progress at their own pace without missing out on progress tracking or assessments, which makes it easier to fit them around work or study commitments.
What levels of security and compliance does the platform offer?
Educa.Pro complies with security standards designed to protect user and organisational data. Furthermore, it supports the traceability of certifications, digital signatures and the management of assessments, thereby ensuring regulatory and legal compliance in both educational and corporate environments.
What support and guidance does Educa.Pro offer?
The Educa.Pro team offers comprehensive support throughout implementation, roll-out and adoption, ensuring that organisations get the most out of the platform and achieve measurable results from day one.