The creative writing has had a major impact on digital media, particularly in the field of marketing. The ability to create texts that captivate the reader and encouraging them to make decisions has become a crucial sales strategy in the online sector. With this training in Creative Writing You will explore the fundamentals of this discipline and the various applications of this technique in the creation of literary and commercial texts. You will learn about the most important elements of the literary narrative, from plot to character development, and you’ll learn how to use these narrative techniques to writing persuasively for digital media.
Cross-cutting
Communication
8 pm
Creative writing
Communication
8 pm
Introduction
Objectives
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Generate original ideas and express them fluently.
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To master narrative techniques to capture the reader’s attention.
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Find out about the most commonly used strategies in copywriting.
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Learning to write texts by following the lines SEO and optimise search engine ranking.
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Developing persuasive texts through the storytelling.
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To cultivate a distinctive voice as a writer.
Table of Contents
TEACHING UNIT 1. WRITING AND CREATIVITY
1. Writing and creativity
2. Creative writing
3. Creative plagiarism
4. Creative writers
5. Creative block
6. How can we encourage creativity?
TEACHING UNIT 2. CREATIVE WRITING
1. The plot
2. Character development
3. Action and description
4. Times and spaces
5. Conflicts and dialogues
TEACHING UNIT 3. PERSUASIVE WRITING I: SEO COPYWRITING
1. What is SEO copywriting?
2. Content writing vs. SEO copywriting
3. SEO copywriting techniques
4. Free tools
TEACHING UNIT 4. PERSUASIVE WRITING II: STORYTELLING
1. The power of storytelling
2. Storytelling as a strategy for attracting audiences
3. Brand voice: storytelling applied to branding
4. Sales pitches vs storytelling
5. Forms of storytelling in digital media
6. Identity, creativity and differentiation
7. To make an impact, convince, persuade, move and inspire through storytelling
8. Styles, uses and applications of storytelling in sales
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