This Telemarketing: Telephone Sales Techniques Course It can provide you with the necessary tools and techniques, but it is also important to put what you learn into practice in real-life sales situations telephone companies. They are a sales strategy that involves using the telephone as the main means of communication to promote products or services and close sales. This technique is used in a variety of industries y sectors to reach potential and existing customers effectively.
Sector-specific
Retail
30 hours
Telemarketing Sales Techniques
Retail
30 hours
Introduction
Objectives
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Distinguish between the different types of shares in telemarketing.
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Define and identify customer needs and types, and assimilate and implement the sales techniques.
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Understanding a customer-focused approach.
Table of Contents
TEACHING UNIT 1. TELEPHONE MARKETING
- Telemarketing and the company’s objectives
- Types of telemarketing campaigns
- The telemarketing campaign
- Who are the customers?
TEACHING UNIT 2. FOCUSING ON CUSTOMERS’ NEEDS AND THE BASICS OF TELEPHONE COMMUNICATION
- Definition of ‘need’
- Explicit and implicit needs, and motivations
- Types of needs
- Types of customers
TEACHING UNIT 3. FRAMEWORK FOR IDENTIFYING CLIENTS’ NEEDS
- Requirements development technique
- Questions to put the need in context
- Questions to gauge the level of customer satisfaction
- Questions about the effects or consequences of the problem
- Solution questions
TEACHING UNIT 4. SALES TECHNIQUES APPLIED TO TELEMARKETING
- Introduction to Marketing
- Sales techniques
- Stages of the sales interview
- Activities and duties of a sales representative/call centre agent
- Customer follow-up
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