The international trade is a phenomenon that has grown exponentially in recent decades. The globalisation is responsible for this major change, as it has led to the opening of new markets and opportunities for businesses. This has created a need for professionals specialising in the international trade who are familiar with the procedures administrative and legal in order to facilitate trade between different countries. Through this training programme in Foreign Trade you will be able to find your feet in the sector and gain a basic understanding of the foreign trade and the internationalisation, as well as techniques for implementing business strategies suited to the economic climate.
Sector-specific
Retail
70 hours
Foreign Trade
Retail
70 hours
Introduction
Objectives
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To gain a basic understanding of the foreign trade and the internationalisation as well as techniques for carrying out business strategies appropriate to the economic climate.
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Understanding the fundamentals and principles of the globalisation.
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Knowing how to explore and analyse the global markets and its potential, using the necessary tools and techniques.
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Understanding the importance of the marketing and the foreign trade, as part of the company’s globalisation.
Table of Contents
TEACHING UNIT 1. THE GLOBAL ECONOMY
- Globalisation: causes, characteristics and trends
- New foundations for competitiveness
- The WTO and international trade rules
- International organisations and bodies
- Geographical relocation
- Economic integration
TEACHING UNIT 2. EXPLORATION AND ANALYSIS OF GLOBAL MARKETS
- Methodology
- Sources of information
- Examination methods
- Analytical systems
- Overall SWOT analysis
TEACHING UNIT 3. BUSINESS STRATEGIES
- Global scenarios
- Strategy formulation
- Comprehensive work plans
- Support policies
- Balanced Scorecard
TEACHING UNIT 4. MARKETING AND FOREIGN TRADE
- Fundamentals of Global Marketing
- An Introduction to International Trade
- Logistics of globalisation
- Internal and external organisation
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