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Sector-specific

Sales Optimisation in Small Retail Businesses

Retail 8 pm

Introduction

Training in «Sales Optimisation in Small Retail Businesses» is a training programme specifically designed to help owners and managers of small retail businesses to improve their commercial operations y maximise his performance in a highly competitive environment. This training focuses on a range of strategies and skills essential for success in the retail sector, covering key areas such as inventory management, customer service, pricing strategy and effective promotion.

During this course, participants will learn how to optimise every aspect of their commercial operations to boost sales, improve customer satisfaction and increase profitability.

Objectives

1. Master the Sales Techniques.

2. Implement Strategies from Merchandising.

3. Focus on the Satisfaction from the Client.

4. Develop a Strategy from Effective Marketing.

5. Optimise the Inventory Management.

6. Uuse The Internet and ICT to boost sales.

Table of Contents

TEACHING UNIT 1. SALES TECHNIQUES

  1. Commercial research and the market research system (MRS)
  2. How to attract customers

TEACHING UNIT 2. MERCHANDISING

  1. How to improve and hone your sales skills: selling more effectively
  2. The Psychology of Selling
  3. Sales techniques
  4. How to organise the point of sale
  5. How to improve the effectiveness of your shop window

TEACHING UNIT 3. CUSTOMERS

  1. The importance of the customer
  2. Identify your expectations in order to structure the sales strategy
  3. How to deal with each type of customer
  4. Ensuring customer loyalty

TEACHING UNIT 4. OPTIMISING THE COMMERCIAL EFFECTIVENESS OF THE POINT OF SALE THROUGH MARKETING

  1. Corporate strategy
  2. The Operational Marketing Plan
  3. Strategic objectives of pricing
  4. Trends in Sales Organisation

TEACHING UNIT 5. ADMINISTRATIVE TECHNIQUES FOR PROCUREMENT AND STOCK CONTROL

  1. Internal organisation
  2. Logistics

TEACHING UNIT 6. USING THE INTERNET AND ICT TO BOOST SALES

  1. Internet
  2. Use of ICTs

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