ThisOnline Course for Website and E-commerce Managers: Professional Practice offers you specialised training on various online trading platforms to help you develop websites y e-commerce efficiently, even if you have no programming experience. These platforms are usually user-friendly users without advanced technical knowledge. Each of these platforms has its own features, advantages and disadvantages, so it is important to consider your specific needs before choosing the one that best suits your project.
Sector-specific
Retail
90 hours
Online Tools for Website and E-commerce Development: Professional Practice
Retail
90 hours
Introduction
Objectives
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Learn how to design y customise their websites without requiring advanced knowledge of programme o design website.
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To get to know analytical tools to collect data on the performance of the website or online shop.
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Understanding how e-commerce works.
Table of Contents
TEACHING UNIT 1. ONLINE PLATFORMS FOR CREATING WEBSITES AND ONLINE SHOPS.
1. Introduction to Content Management Systems
2. Marketing
3. E-commerce
TEACHING UNIT 2. THE CONTENT MANAGEMENT SYSTEM INTERFACE
1. Essential elements of an online shop
2. Introduction to web design
3. Introduction to Information Architecture
4. Introduction to usability
5. Introduction to accessibility
6. Introduction to search engine optimisation
TEACHING UNIT 3. CREATING AND LAUNCHING A WEBSITE OR ONLINE SHOP
1. Installing Prestashop
2. PrestaShop: control panel
3. Setting up an online shop on Facebook
4. Making the most of the blog
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