Sector-specific

E-commerce on Mobile Devices

Retail

35 hours

Introduction

Nowadays, smartphones and tablets are ubiquitous tools in everyday life, and their influence on the way people shop and consume content online is undeniable. The development of E-commerce on Mobile Devices provides a comprehensive overview of how to make the most of this ever-growing trend.

The mobile e-commerce has become an essential part of many companies’ sales strategy. Consumers rely on their mobile devices to search for products, make purchases and find out about brands. Therefore, understanding and mastering mobile e-commerce is crucial to business success in the digital age.

Objectives

Understanding the basics of e-commerce on mobile devices and their importance in today’s market.
To acquire the knowledge needed to choose between a mobile website or a mobile app for e-commerce.
Understanding which sales platforms are effective and payment systems in the mobile environment.
Learn about usability and user behaviour on mobile devices in the context of e-commerce.

TEACHING UNIT 1. MOBILE E-COMMERCE, USER BEHAVIOUR: CHOOSING BETWEEN A WEBSITE OR AN APP, EFFECTIVE SALES PLATFORMS, PAYMENT SYSTEMS, USABILITY.
TEACHING UNIT 2. MARKET SQUARES.
TEACHING UNIT 3. MOBILE SHOPPER BEHAVIOUR.
TEACHING UNIT 4. ANALYSIS BY PRODUCT TYPE AND MARKET.
TEACHING UNIT 5. THE ONLINE SHOP ON MOBILE DEVICES: A CHECKLIST FOR A SUCCESSFUL SALES CHANNEL.
TEACHING UNIT 6. MOBILE USABILITY.
TEACHING UNIT 7. GENERAL AND MOBILE-SPECIFIC ONLINE SHOP SECURITY.
TEACHING UNIT 8. MOBILE RETARGETING ON DESKTOP COMPUTERS, INFORMATION AND SALES CHANNELS. TECHNIQUES FOR RETENTION OF CUSTOMERS.
TEACHING UNIT 9. MOBILE ANALYSIS AND CALCULATION OF DIRECT AND INDIRECT RETURNS.
TEACHING UNIT 10. BLUETOOTH, iBEACON, QR, NFC: FROM THE PHYSICAL WORLD TO THE VIRTUAL WORLD. USING AUGMENTED REALITY.
TEACHING UNIT 11. TRENDS: ADVERGAMING AND SOLOMO STRATEGIES.

E-commerce on Mobile Devices

Introduction

Objectives

Table of Contents

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