This training course Create and optimise a Facebook Ads campaign It will help you understand and analyse the whole process of creation, management and optimisation of a campaign in Facebook Ads. You’ll find out about the advantages which have the use of Facebook Ads in your digital marketing strategy and how it can help you increase the sales for your business. You’ll target the most suitable audience and learn to identify the your campaign objectives. You’ll learn how to use the filters and breakdowns to analyse the performance from your adverts y optimise your campaigns. You’ll learn about the Key Facebook Ads metrics and the most important metrics you should monitor in your campaigns. You’ll create performance reports quickly and efficiently, helping you to make the best decisions.
Create and optimise a Facebook Ads campaign
Corporate
9 am
Introduction
Objectives
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To find out the step-by-step process for create an advert and a set of advertisements in Facebook Ads.
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Effectively attract your prospective customers with relevant content and based on their searches and behaviour on the social network.
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Increase the engagement and the ability to interaction with your current and potential customers.
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Distinguish between Business Administrator and Ad Manager.
Table of Contents
LEARNING UNIT 1. FACEBOOK ADS: WHAT ARE THEY AND WHY ARE THEY ESSENTIAL TO YOUR DIGITAL MARKETING STRATEGY?
- What is Facebook Ads and what are its new features?
- Steps for creating an advert on Facebook Ads
- Ads Manager: how to use it to create adverts
- Differences between the Business Manager and the Ad Manager
- The 6 objectives of Facebook campaigns – choose the right one!
LEARNING UNIT 2. CREATE EFFECTIVE ADVERTISING CAMPAIGNS WITH FACEBOOK ADS
- Types of Adverts on Facebook Ads
- Types of Facebook Ads Campaigns
- Copy: short or long? Choose the ad length that converts best!
- How to create and set up an engagement campaign
- How to Create A/B Testing Campaigns in Facebook Ads
- Connect WhatsApp Business with Facebook Ads and boost your campaign’s ROI!
TEACHING UNIT 3. SET OBJECTIVES AND MEASURE RESULTS TO OPTIMISE YOUR CAMPAIGNS
- Key metrics to analyse in your Facebook Ads campaigns
- How and where to analyse a campaign’s performance
- Filters and breakdowns: key analysis tools for your campaigns
- Facebook Ads reports – create them in just a few minutes!
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