The training programme of Artificial Intelligence in Business will give you a solid understanding of the fundamentals and the applications of Artificial Intelligence (AI) in the business world. Through the learning modules, you will explore the basic concepts of Artificial Intelligence, its history and its importance in the news. You’ll also learn about the different types of AI, AI tools for businesses and the algorithms used in their implementation. You’ll discover how AI can transform the way businesses make decisions and improve their processes. You will explore various applications of AI, such as People Analytics, stock and demand forecasting, customer segmentation, web-based recommendation systems and business process improvement.
Cross-cutting
AI Academy
50 hours
Artificial Intelligence in Business
AI Academy
50 hours
Introduction
Objectives
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Understanding the key concepts Artificial Intelligence and its historical development.
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To recognise the importance of the AI in the business context and its potential for transformation.
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Identify the different types of AI and understand the algorithms used in its implementation.
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Applying AI in business, such as People Analytics, stock forecasting, customer segmentation and process improvement.
Table of Contents
TEACHING UNIT 1. THE POTENTIAL OF ARTIFICIAL INTELLIGENCE
- An Introduction to Artificial Intelligence
- History
- The importance of AI
- Types of artificial intelligence
- Algorithms applied to artificial intelligence
TEACHING UNIT 2. BUSINESS APPLICATIONS
- People Analytics
- Forecasting: stocks, demand, behaviour
- Segmentation: analysis of supply. Identifying trends
- Building customer loyalty using reinforcement learning
- Web recommendation services
- Process improvement
TEACHING UNIT 3. THE RELATIONSHIP BETWEEN AI AND CHATBOTS
- Chatbots and the role of Artificial Intelligence (AI)
- Uses and benefits of chatbots
- The difference between bots, chatbots and AI
TEACHING UNIT 4. AREAS OF APPLICATION FOR CHATBOTS
- Areas of application for chatbots
- Developing a chatbot using ChatterBot and Python
- Developing a chatbot for Facebook Messenger using Chatfuel
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