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Corporate

Social Media Marketing and Online Reputation Management

Corporate 40 hours

Introduction

This training on Social Media Marketing and Online Reputation Management It appears as a a unique opportunity so that you can buy valuable knowledge and skills in the digital world. In this course, you’ll be immersed in the various aspects essential online marketing and reputation management in the digital environment, all designed with you in mind, the professional which aims to stand out in this area.

Throughout the various teaching units, you will explore the power and influence social media, including key platforms such as Facebook, LinkedIn, Xing and Twitter. You’ll learn how to integrate effectively social media in corporate strategy, identifying the channels appropriate and having mastered the ability to measure the impact of your online shares.

Objectives

  • Effectively integrating social media into corporate strategies.

  • Create relevant content on digital platforms.

  • Optimise the online marketing and social media marketing.

  • Use tools correctly management and monitoring.

  • Improving the positioning on search engines.

  • Manage content efficiently in virtual communities.

  • Develop strategies reputation management.

Table of Contents

TEACHING UNIT 1. SOCIAL MEDIA IN THE WORKPLACE
Social media: Facebook, LinkedIn, Xing, Twitter.
Benefits.
How to integrate social media into corporate strategy.
Appropriate channels.
Measuring the impact.

TEACHING UNIT 2. CREATING SOCIAL CONTENT
Web 2.0 websites.
Blogs.
Web platform integration. Video and photography.

TEACHING UNIT 3. ONLINE MARKETING
Introduction.
Social Media Marketing.

TEACHING UNIT 4. SMO.
Basic tools.
Management tools.
Multiposting tools.
Comprehensive management tools.
Comprehensive monitoring tools.
New consumer.
Identify trends.
Social media advertising.
How to measure online activities.

TEACHING UNIT 5. SEARCH ENGINE OPTIMISATION. .
What is it?
How a search engine works.
“On-page” factors.
“Off-page” factors.

TEACHING UNIT 6. CONTENT MANAGEMENT IN VIRTUAL COMMUNITIES.
Introduction.
The importance of content.
Types of communities.
Types of content.
Web content management.

TEACHING UNIT 7. THE COMMUNITY MANAGER.
The person in charge of the online community.
Functions.
Creating, managing, moderating and fostering engagement within a community.
Commercial content and commercial communities.
The 3 laws of online communities.
Trust.
Legal matters and intellectual property.

TEACHING UNIT 8. REPUTATION MANAGEMENT: ONLINE REPUTATION MANAGEMENT THEORETICAL CONTENT:
Introduction.
What is ORM?
Online reputation plan.
Analysis.
Diagnosis.
Asset planning and management.
Monitoring.
Development and implementation of the plan.
Communication plan.
The audience map/GDI.
Developing content tailored to specific target groups.
Asset management. Analysis of the online advocacy strategy.
Threats to the ORM strategy.

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