In today’s digital age, political communication has undergone an unprecedented transformation. The Course on Political Communication in Digital Environments It offers you the chance to immerse yourself in this fascinating world where e-government, cyberpolitics and cyberdemocracy take centre stage. With growing demand for professionals in this sector, this course is essential for anyone wishing to excel in this field digital policy. You will learn how to tailor political communication, develop social media strategies and manage search engine optimisation – essential skills in an environment where the relationship between citizens and public authorities is constantly evolving. We will provide you with the tools you need to tackle the risks of the digital communication, such as fake news, ensuring the quality and accuracy of the information. Taking part in this online course will enable you to acquire key knowledge to influence and lead in the field of digital politics, positioning yourself as a leading figure in this booming sector.
Political Communication in Digital Environments
Communication
200 hours
Introduction
Objectives
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Understanding the e-Government and its impact on modern public administration.
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Implement strategies for e-democracy to encourage public participation.
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To develop skills in tailoring digital political communication.
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Creating effective plans for digital communication for political parties and organisations.
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Implement techniques for SEO to improve search engine rankings.
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Identify and mitigate risks in digital communication, with fact-checking.
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Adapting political communication to the diversity of digital audiences.
Table of Contents
TEACHING UNIT 1. E-GOVERNMENT
What is e-Government?
Global regulatory changes
A dilemma: employees or customers?
The new relationship between citizens and public authorities
TEACHING UNIT 2. CYBERPOLITICS AND CYBERDEMOCRACY
Ways of participating in cyberpolitics and cyberdemocracy
Examples of cyberpolitical mobilisations
TEACHING UNIT 3. DIGITAL COMMUNICATION
Personalising political communication
Adapting to diversity
TEACHING UNIT 4. DIGITAL COMMUNICATION STRATEGY
Institutional digital communication strategy
Political parties’ digital communication strategy
Social Media Plan
TEACHING UNIT 5. SEARCH ENGINE OPTIMISATION
Search engine optimisation and web analytics
Search engine optimisation tools
TEACHING UNIT 6. RISKS ASSOCIATED WITH COMMUNICATION IN DIGITAL ENVIRONMENTS
Balance between the quality and quantity of information
Fake news
Fact-checking
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