The course Marketing Automation Ecosystem It immerses you in a booming sector, where marketing automation has become an essential tool for businesses seeking to optimise their strategies and maximise their impact. In an environment where demand for skilled workers is growing exponentially, this course equips you with the skills you need to excel. We explore everything from the basics and practical case studies of marketing automation to the design effective automated strategies. You’ll learn how to manage data, analyse results and design email marketing campaigns using tools such as Mailchimp. Master design techniques to create emails striking y staff, and discover how automation can transform customer relationships and product promotion. Upon completing this course, you’ll be equipped to lead and implement marketing automation strategies that drive success for any organisation.
Marketing Automation Ecosystem
Digital Marketing
200 hours
Introduction
Objectives
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Understanding the concept and applications of the Marketing Automation in different contexts.
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Identify and use key tools for marketing automation.
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Develop strategies for advertising y promotion effective automated systems.
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Automate customer relations to improve the customer experience and build loyalty.
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To analyse and manage data in order to optimise marketing automation campaigns.
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Develop a comprehensive plan for automation, identifying essential tasks.
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Plan and carry out email marketing campaigns using tools such as Mailchimp.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO MARKETING AUTOMATION
1. Marketing Automation: Concept and Case Studies
2. Marketing Automation Tools
3. Automated advertising and promotion
4. The automation of customer relations
5. Data management and analysis in marketing automation
TEACHING UNIT 2. MARKETING AUTOMATION STRATEGY
1. Components of marketing automation: Journey Builder, CRM
2. Sales Funnel and Omnichannel in Marketing Automation
3. Design of the automation plan (I): Identification of tasks
4. Designing an Automation Plan (II): Selection of tools and metrics for assessing effectiveness
TEACHING UNIT 3. PLANNING AN EMAIL MARKETING CAMPAIGN
1. Before you start
2. Stages of an email marketing campaign
3. Aim of the campaign
4. Before the campaign
5. Lists in Mailchimp
6. Campaigns in Mailchimp
7. Virality
8. The results
TEACHING UNIT 4. KEY DESIGN ELEMENTS AND TECHNIQUES FOR CREATING AN EFFECTIVE EMAIL
1. Introduction
2. Frequency of deliveries
3. Email design
4. Parts of the email message
5. Tips for designing an effective newsletter
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