The Course in Marketing Automation and Email Marketing It is your gateway to the exciting world of digital marketing. In a landscape where personalisation and efficiency are key, this course prepares you to master the industry’s most innovative techniques. You’ll learn how to use email marketing as an essential tool for connecting with your audience, by setting clear objectives and measuring success. You’ll discover the power of Marketing Automation, exploring case studies and tools that transform customer relationships into an automated and efficient process. From planning email marketing campaigns to designing effective emails, we offer you comprehensive training that will equip you to stand out in a job market where demand is constantly high. Throughout the course, you’ll discover how platforms such as Mailchimp They can boost your strategies, enabling you to create lists and campaigns that grab people’s attention and deliver tangible results. Join us and take your marketing skills to the next level.
Marketing Automation and Email Marketing
Digital Marketing
150 h
Introduction
Objectives
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Understanding what the email marketing and its impact on an online strategy.
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Identify key factors for success in email marketing campaigns.
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To analyse and evaluate competitors’ email marketing strategies.
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Explain the concept of marketing automation and its practical applications.
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Use tools marketing automation to optimise processes.
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Design an efficient automation plan with performance metrics.
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Use Mailchimp to manage email marketing lists and campaigns.
Table of Contents
TEACHING UNIT 1. EMAIL MARKETING
1. What is email marketing?
2. Why use email marketing as part of our online strategy
3. Success factors in email marketing
4. Define the objectives to be achieved through email marketing
5. Analyse what the competition is doing / measure, measure, measure
TEACHING UNIT 2. INTRODUCTION TO MARKETING AUTOMATION
1. Marketing Automation: Concept and Case Studies
2. Marketing Automation Tools
3. Automated advertising and promotion
4. The automation of customer relations
5. Data management and analysis in marketing automation
TEACHING UNIT 3. MARKETING AUTOMATION STRATEGY
1. Components of marketing automation: Journey Builder, CRM
2. Sales Funnel and Omnichannel in Marketing Automation
3. Design of the automation plan (I): Identification of tasks
4. Designing an Automation Plan (II): Selection of tools and metrics for assessing effectiveness
TEACHING UNIT 4. PLANNING AN EMAIL MARKETING CAMPAIGN
1. Before you start
2. Stages of an email marketing campaign
3. Aim of the campaign
4. Before the campaign
5. Election of the list
6. Segmentation
7. Customisation
8. Format, sender and subject line
9. Virality
10. The results
TEACHING UNIT 5. KEY DESIGN ELEMENTS AND TECHNIQUES FOR CREATING AN EFFECTIVE EMAIL
1. Introduction
2. Frequency of deliveries
3. Points to bear in mind
4. Email design
5. Parts of an email message
6. Final recommendations
TEACHING UNIT 6. MAILCHIMP
1. Advantages of Mailchimp over PHPList
2. Overview of Mailchimp
3. Lists in Mailchimp
4. Campaigns in Mailchimp