Nowadays, graphic design for advertising plays a key role in the visual communication of the brands y companies. Thanks to this training in Advertising Graphic Design you will tackle this from the creativity applied to design right through to the creation of strong corporate identities, which will provide you with the tools you need to develop your creativity. You will understand the basic principles of design, you’ll master the colour theory, you’ll explore the typography y you will create corporate identities creative. All this is accompanied by practical explanatory videos that encourage experimentation and active learning. Seize this unique opportunity to delve into the world of graphic design applied to advertising.
Sector-specific
Graphic Arts
30 hours
Advertising Graphic Design
Graphic Arts
30 hours
Introduction
Objectives
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Understanding the basics of creativity applied to design.
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Mastering the basic principles of advertising graphic design.
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To explore in depth the colour theory and its practical application.
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Getting to know the different types of typeface and their appropriate use in design.
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Learning to work with images and its effective integration into design projects.
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Developing creative skills consistent corporate identities.
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Apply the knowledge gained to practical case studies and real-world projects.
Table of Contents
TEACHING UNIT 1. CREATIVITY IN DESIGN
1. Definition and Creative Thinking
2. Creative framework: skills
3. Creative strategy
4. Advertising technology
TEACHING UNIT 2. BASIC PRINCIPLES OF DESIGN
1. Design and graphic design
2. Stages of the design process
3. Basic elements involved in design
4. The composition
5. Theory of perception
TEACHING UNIT 3. COLOUR THEORY
1. Colour
2. The Psychology of Colour
3. Colour in printing
TEACHING UNIT 4. TYPOGRAPHY
1. The concept of typography
2. The anatomy of the letter
3. Classification of types
4. Font editing features
5. Typography in the digital process
6. Working with typefaces in design
7. Installation of fountains
8. Font managers
9. Software for creating typefaces
TEACHING UNIT 5. IMAGE AND DESIGN
1. Advertising illustration
2. Image editing software
3. Photoshop
TEACHING UNIT 6. CORPORATE IDENTITY
1. The concept of corporate identity
2. Corporate Identity Manual
3. Elements of corporate identity
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