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Corporate

Creativity, Business and Professional Innovation

Business Administration and Management 25 hours

Introduction

In today’s increasingly competitive business environment, where the marketplace is constantly evolving, creativity and innovation are key factors for success at both the business and professional levels.

‘Business and Professional Creativity and Innovation’ offers comprehensive and up-to-date training in these areas, providing participants with the necessary tools to promote innovation in products, processes and services, as well as to foster creativity as a driver of change.

The course covers topics such as competitive strategies, R&D&I, globalisation, the development of innovative projects, the use of information and communication technologies, amongst others.

Objectives

  • To understand the strategic process of innovation and its impact on the knowledge society.

  • To identify and apply different competitive strategies to drive innovation in products, processes and services.

  • To find out the stages of development and life cycles of innovation projects.

  • To master development methodologies and techniques for reinventing organisations through process innovation.

  • To explore innovation opportunities arising from globalisation and its relationship with the current market.

  • To stimulate imagination and creativity as tools for generating new ideas and innovative solutions.

  • To use techniques to search for new ideas and methods to assess their viability and potential impact.

Table of Contents

TEACHING UNIT 1. STRATEGIC INNOVATION PROCESS

1. Innovation, people and the knowledge society
2. Competitive strategies
3. R&D&I
4. Support policies

TEACHING UNIT 2. BREAKING THE MOLD: DRIVING INNOVATION IN PRODUCTS, PROCESSES AND SERVICES

1. Opportunities for innovation arising from globalisation
2. Development stages and life cycles
3. Development methodologies
4. How to reinvent companies by innovating in processes
5. Process Innovation through ICT

TEACHING UNIT 3. CREATIVITY AS A PATH TO INNOVATION

1. An introduction to imagination and creativity
2. The concept and application of creativity
3. What factors influence creativity?
4. Stages of Creativity
5. Look for new ideas

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