The luxury industry is experiencing an exceptional period, with steady growth and unrelenting demand. The course An Introduction to the Luxury Industry offers you the chance to immerse yourself in a a fascinating sector and a booming sector, where creativity, exclusivity and innovation come together. Through this programme, you will acquire key skills to understand the concept of luxury, its historical evolution and the characteristics that define it. You will also explore digitalisation and e-commerce, which are essential elements in the current situation. The importance of this area lies in its ability to adapt and overcome challenges, becoming a driving force behind job opportunities. Taking part in this course will enable you to stand out in an increasingly competitive market, where trends and emerging markets, particularly in Asia and Europe, are redefining luxury. Don’t miss the chance to train in an industry that knows no bounds.
An Introduction to the Luxury Industry
Retail
200 hours
Introduction
Objectives
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To analyse the concept of luxury and his historical development in the current global market context.
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Identify the distinctive characteristics of luxury goods and their impact on demand.
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Understanding the e-commerce and digitalisation in the contemporary luxury industry.
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Examine the impact of the pandemic in the behaviour of the consumer of luxury goods.
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Explore the international meanings luxury goods by region and purchasing power.
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Assess the development of consumption in the luxury sector and its in relation to technology.
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To investigate the current trends and opportunities in emerging luxury markets.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO THE LUXURY INDUSTRY
1. The concept of luxury
2. Historical development
3. Characteristics of luxury goods
4. Factors influencing demand for luxury goods
TEACHING UNIT 2. KEY CONCEPTS IN THE LUXURY INDUSTRY
1. E-commerce and digitalisation
2. Leading luxury brands today
3. The impact of the pandemic on the luxury sector
TEACHING UNIT 3. INTERNATIONAL CONNOTATIONS OF LUXURY
1. The meaning of luxury by region
2. The meaning of luxury according to purchasing power
3. The meaning of luxury from an emotional perspective
4. The meaning of luxury from an ideological perspective
TEACHING UNIT 4. THE EVOLUTION OF VALUE IN LUXURY
1. Background to the luxury sector
2. Trends in consumption in the luxury sector
3. The impact of technology on the luxury sector
4. Challenges and opportunities for the luxury sector
5. Current trends in the luxury market
TEACHING UNIT 5. EMERGING MARKETS
1. Trends in the luxury markets
2. Emerging markets in Asia
3. Emerging markets in Europe
4. Emerging markets in the Americas
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