Training in E-Business: Online Business Development provides a solid understanding of the fundamentals of e-commerce, exploring its various forms, services and opportunities in the current market. The technological aspects are addressed, the business-to-business (B2B) and business-to-consumer (B2C) trade, payment methods and online security. Furthermore, it explore internet marketing, e-commerce logistics, legal aspects and other online business models, including mobile marketing.
Sector-specific
Retail
140 hours
E-Business: Online Business Development
Retail
140 hours
Introduction
Objectives
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Understanding the essential elements of the e-commerce and its forms.
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Explore the the current technological landscape on the Internet and its services.
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To analyse the B2B and B2C e-commerce, their types and models.
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To study the payment methods and security features in e-commerce.
Table of Contents
TEACHING UNIT 1. E-COMMERCE PROGRAMME
1. Key elements of e-commerce. Types
2. E-markets
3. Opportunities and challenges in the e-market
4. Other online services of interest to e-commerce
TEACHING UNIT 2. THE TECHNOLOGICAL LANDSCAPE
1. The development of the Internet and online services
2. Connectivity
3. Intranets and extranets
TEACHING UNIT 3. BUSINESS-TO-BUSINESS (B2B) E-COMMERCE
1. The concept of B2B
2. Types of B2B e-markets
3. Types of activities offered in B2B e-commerce
4. Vertical and horizontal markets
5. Relationships within the supply chain in B2B
6. E-marketplaces
TEACHING UNIT 4. BUSINESS-TO-CONSUMER E-COMMERCE
1. B2C (business-to-consumer) e-commerce
2. Types of B2C (business-to-consumer) points of sale
3. Infomediaries
TEACHING UNIT 5. PAYMENT METHODS AND SECURITY ISSUES IN E-COMMERCE
1. General questions about online payments
2. Online payment systems
3. Security in e-commerce
4. - Security in relation to credit cards
TEACHING UNIT 6. INTERNET MARKETING
1. Search engine optimisation
2. Online advertising
4. Email marketing
5. Offline strategies
6. Relationship Marketing 2.0
7. The role of social media
8. Social Media Optimisation (SMO)
TEACHING UNIT 7. THE IMPORTANCE OF LOGISTICS IN E-COMMERCE
1. The role of logistics in e-commerce: between network constraints and market demands
2. Technological solutions
TEACHING UNIT 8. LEGAL ASPECTS OF E-COMMERCE
1. Data protection
2. Law on Information Society Services and Electronic Commerce
3. General Telecommunications Act
4. Electronic procurement mechanisms
TEACHING UNIT 9. OTHER ONLINE BUSINESS MODELS
1. General principles of mobile marketing
2. M-marketing: main applications
3. Location-based mobile marketing
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