The ‘Course on E-commerce SEO’ will help you understand how Google’s algorithm works and you will learn the key steps you can take to make your content rank rank higher in search engine results (SERPs). You will discover the importance of carrying out an SEO audit of your e-commerce site and find out what you need to do to make life easier for Google’s web crawlers. You’ll learn all the on-page and off-page measures you can take to optimise your website. You’ll learn all the key points to bear in mind: crawling and indexing, keyword research, content and link building strategies, outbound and inbound link building, web architecture, user experience (UX). You will optimise images for SEO and create persuasive content incorporating long-tail keywords. You will learn how to audit your e-commerce site and identify factors that negatively affect your website’s search ranking.
E-commerce SEO
Retail
3 pm
Introduction
Objectives
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To search for and select the most suitable keywords for your e-commerce.
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To understand the difference between indexing and crawling.
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To find out the main internal and external positioning factors.
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To identify the differences between SEO and SEM.
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To design an optimised hierarchy of menus and web categories.
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To understand the importance of Google My Business and recommendations and reviews for Local SEO.
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To create high-quality links and an effective link building strategy.
Table of Contents
TEACHING UNIT 1. HOW TO BE VISIBLE TO GOOGLE AND MAKE IT YOUR ALLY
1. What Are Google SERPs? Make the Most of Search Intent
2. Do you know the difference between crawling, indexing and ranking?
3. Understand the main Google algorithms and how they work
4. Differences between SEO and SEM
5. On-page SEO and off-page SEO. Which one ranks better?
TEACHING UNIT 2. ON-PAGE SEO: CREATE A WEBPAGE TO ACHIEVE GOOD SEARCH ENGINE RANKINGS
1. Keywords: Find the best ones for your website!
2. Title and meta description: Write them effectively!
3. Web Architecture for SEO
4. Categories and Product Sheets: A Strategy for Google!
5. SEO for Images: Don’t Forget About Google Images!
6. Web Usability: A Key Ranking Factor
TEACHING UNIT 3. OFF-PAGE SEO: GET PEOPLE TALKING ABOUT YOU
1. What is off-page SEO and what benefits does it offer your e-commerce business?
2. Content Marketing and SEO: Two Sides of the Same Coin
3. Copywriting: Creating Persuasive Content for SEO
4. Content Cannibalisation: What It Is and How to Avoid It
5. Link Building: Learn the Best Techniques and Strategies
6. Local SEO: Tips to Make Your E-commerce Site the Benchmark in Your Area
7. SEO on Social Media
TEACHING UNIT 4. THE BEST SEO TOOLS TO BOOST YOUR E-COMMERCE
1. The Best SEO Tools and Applications
2. Google Search Console and Google Analytics
3. Checklist and Tools for Carrying Out an SEO Audit
4. SEO Metrics to Measure the Ranking of Your E-commerce Site
5. SEO Trends
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