The ‘Web Analytics with Google Analytics 4’ course is the gateway to a world of possibilities in the digital data analysis. In an age where e-commerce and an online presence are essential, the ability to interpret and use data is more valuable than ever. This course gives you the opportunity to master Google Analytics 4, an essential tool for understand user behaviour and optimise the digital experience. Through video lessons, you’ll learn how to provide your clients with accurate data, apply key KPIs to measure satisfaction and improve marketing strategies. With growing demand for skills in the digital sector, acquiring these skills puts you at the forefront and prepares you to tackle current and future challenges. Become an indispensable professional in the digital field and take your knowledge to the next level.
Web analytics with Google Analytics 4
Digital Skills
25 mins
Introduction
Objectives
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Understanding the use of Google Analytics to keep your customers informed effectively.
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Identify and apply key techniques and KPIs to measure customer satisfaction.
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Analysing the KPIs used in marketing to optimise digital strategies.
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Set up Google Analytics 4 to collect key data from your website.
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Interpreting Google Analytics reports to make data-driven decisions.
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Assessing campaign performance using specific metrics and targets.
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Implement improvements in the user experience based on analytical data.
Table of Contents
VIDEO LESSON 1. VIDEO PRESENTATION
VIDEO LESSON 2. GOOGLE ANALYTICS FOR REPORTING TO YOUR CLIENTS
VIDEO LESSON 3. KEY TECHNIQUES AND KPIs FOR MEASURING CUSTOMER SATISFACTION
VIDEO LESSON 4. KPIs IN MARKETING
VIDEO LESSON 5. GOOGLE ANALYTICS 4
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