In an ever-changing business environment, the Corporate Social Responsibility (CSR) has established itself as a cornerstone for modern organisations. The course An Introduction to Corporate Social Responsibility offers you a gateway to understanding how businesses can generate a positive impact both in the society as in the environment. Through this course, you will develop key skills for identify and implement sustainable practices, you’ll improve your ability to critical analysis and you will acquire a strategic vision which will enable you to establish yourself as a valuable professional in a growing job market. The demand for CSR experts is on the rise, as companies seek to integrate the sustainability in his Corporate DNA. This course online offers you the flexibility to learn from anywhere, adapting to your needs and pace, whilst equipping you to to lead with responsibility and integrity.
Sector-specific
Marketing and Communications
3 hours
An Introduction to Corporate Social Responsibility
Marketing and Communications
3 hours
Introduction
Objectives
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Understand the basic concepts of the corporate social responsibility.
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Analyse the benefits to implement social responsibility policies in companies.
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Identify the key areas from social impact in the business world.
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Assess sustainability strategies and his application in the business world.
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To recognise the the importance of business ethics in decision-making.
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Describe successful examples of socially responsible companies.
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To reflect on the role of the individual in promoting responsible practices.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO CORPORATE SOCIAL RESPONSIBILITY
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