The Course: CSR Communication and Non-Financial Reporting offers you a unique opportunity to gain an insight into a rapidly expanding field. With the growing demand for transparency and social responsibility, companies are looking for skilled professionals who can effectively communicate their CSR efforts. On this course, You will learn how to develop sound communication strategies and use effective tools to convey the organisation’s social commitment. Furthermore, you will become familiar with the regulations and reference standards that are essential for ensuring the credibility of businesses. The Corporate reputation and responsible leadership are pillars that are becoming increasingly important, and this course will prepare you to become a leading figure in the sector. As it’s an online course, you’ll be able to access the content from anywhere, tailoring it to your own pace and needs. Take part and put yourself at the forefront of responsible communication.
CSR Communication and the Non-Financial Report
Compliance, Quality and Health and Safety
40 hours
Introduction
Objectives
- To understand the importance of communication in CSR.
- Identify strategic tools for communicating CSR.
- Analyse key CSR regulations and standards.
- To assess the impact of reputation on CSR.
- To develop the skills needed to lead responsibly.
- Implement effective CSR communication strategies.
- Apply knowledge of CSR in real-life situations.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO CSR COMMUNICATION
The ethics of communication.
Communication as a strategic tool for CSR.
Communicating social action: social marketing and cause-related marketing.
Responsibility in the media.
CSR communication in large Spanish companies.
TEACHING UNIT 2. CSR COMMUNICATION STRATEGY AND TOOLS
CSR communication strategy.
A new model of communication. The importance of corporate storytelling as a tool for engagement, leadership and social transformation.
Tools and best practice in internal CSR communication.
CSR external communication tools.
Best practice in responsible communication.
TEACHING UNIT 3. REGULATIONS AND BENCHMARK STANDARDS
SDGs: a common language for communication
Global Reporting Initiative (GRI).
Integrated Reporting (IR).
Non-Financial Reporting Act
Verification of CSR information: AA1000
TEACHING UNIT 4. CORPORATE REPUTATION AND RESPONSIBLE LEADERSHIP
The concept of corporate reputation and its relationship with CSR.
Measures and value of corporate reputation.
Corporate Reputation Management.
A critical reflection on CSR.
Responsible leadership is key to being a good communicator.
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