At present, the world of graphic design It is undergoing major changes driven by the times we are currently living in. This situation is driving changes in the graphic design profession and the way we design visual identities. For this reason, the profession of designer requires new knowledge and tools to cope with this new reality. In short, the trend in terms of design she is opposed to aesthetic visual identities based on a unalterable logo and promotes flexible or dynamic identities. Thanks to this training on the Designing a visual system You will lay the foundations for creating brands and visual identities, using the following as a reference some dynamic visual identities current.
Corporate
Corporate
8 pm
Designing a Visual System
Corporate
8 pm
Introduction
Objectives
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Learn the basics of creating the nature y brand architecture.
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To find out what a visual system .
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Designing visual systems flexible.
Table of Contents
TEACHING UNIT 1. THE POWER OF A BRAND
- What is a brand?
- Nature and structure of the brand
- Case study: Developing a strategy, brand and corporate identity
TEACHING UNIT 2. THE BRAND CREATION PROCESS
- Strategic Planning
- Brand Value: Brand Equity
- Corporate Brands and Product Brands
TEACHING UNIT 3. THE PAST, PRESENT AND FUTURE OF VISUAL SYSTEMS
- An Introduction to Visual Systems
- The difference between static and dynamic visual identity
- How to design flexible visual systems
- Examples of flexible visual identities
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